December 11, 2014
With so many businesses competing through their websites to grab people’s attention, your business needs to offer something unique, impressive and valuable in its site so as to engage the audience. Users today are highly impatient. They would not wait even a second if your website fails to engage them. In this case, your business is going to lose prospects and customers. Its profitability and reputation will be affected. But you can make things go your way by implementing these simple but useful tips for your website’s design improvement.
- Get rid of clutter
Your website may contain too much text, images, colors, graphics and links. This will simply confuse and distract the users who land on your site and keep them from finding something useful. You can make your site clutter-free by removing unwanted images, excess text and inks. Keep only the necessary items along with enough white space. Arrange them in a neat and structured manner. This will soothe visitors and enable them to find information easily and quickly.
- Create a professional and well-designed logo
To make your business’ brand look authentic and presentable, have a well-designed, high-resolution logo created from expert designers. What a logo can convey to users, no text and images can ever match it. It reveals a business’ message to people in a clear, concise and easy manner. This gives a distinct identity to your business and it becomes imprinted in the memory of users. It is advised to put logo on the upper left corner of the site for easy identification by visitors. You also need to link it back to your website’s homepage from other site pages. Users love to navigate this way because it saves them time.
- Using professional images for increased credibility
Are you thinking of clicking photos from your mobile phone or tablet to put on your site? Do not ever do this. This may cost your business’ reputation and deeply affect its image. Even if you have the best of products and services to offer, no one will be impressed after seeing low-quality images on the site. Using high-quality images enable users to develop faith in the credibility of your business. You need to hire a professional photographer to get these created. You can also get such images from prominent stock photography sites. Their use will make users emotionally connect with your business and have faith in it.
- Easy site navigation
Your site should have a simple and intuitive navigation so users will not face any difficulty in accessing its various pages and can effortlessly find the information they want. You have to ensure they do not have to click too often to find things. If the site’s navigation is complex, users would prefer to leave. Easy navigation will increase users’ liking for your site. This is also beneficial from an SEO point of view.
- Choosing the right colors in the appropriate amount
It is tempting to use a lot of colors in a website to make it look vibrant. But this will confuse the visitors. Color choices determine if the site will go down well with users or if they will shun it. So use those shades that are in sync with your logo and corporate branding. Using neutral shades gives a clean and modern look, although color can be used sparingly. Too many colors is not professional. Also, highlighting headlines and key phrases through different colors will make it easy for users to find important items.
- Use fonts that can be read with ease
If fonts in a site are appealing and can be read easily, this will improve users’ engagement. Moreover, people are using multiple devices for accessing websites like laptop, tablets and mobile. Fonts should look the same on multiple devices and browsers. Universal fonts remain the same on different devices. The size of the fonts should be neither too small nor too big. Stick to a font size between 10 to 14 points.
- Making your website design responsive
You must consider an increasing number of users using mobile and tablets for surfing websites. If they are unable to readily access and accurately view your site on their devices, then your business is going to lose a number of new customers. So instead of creating a separate site for different devices, you need to make your site’s design responsive. For this you have to seek the services of a Web developer. With a responsive design, it can be easily accessed, perfectly viewed and readily operated on various devices. This also improves number of leads and sales.
- Design every site page as a landing page
Most of the time users visit a website from pages other than its home page. This makes it crucial to put useful and important information on every site page. So every page is able to retain users’ attention.
- Testing design for any changes
Designers often believe bringing in a specific change will boost site traffic and enable users to spend more time on it. But this is a mere assumption until it actually brings results. It is necessary to test a design change for its effectiveness before proceeding with its coding. Such changes can be tested through user testing, A/B testing and by studying analytics. This helps to know how fruitful changes have been in boosting traffic and improving user engagement.
- Using right tools for managing Web design improvement projects
It is not that you have to improve your website’s design only once. You may have to do it a number of times as per the changing users’ interests, technology and market demands. You have to collaborate with the Web design, development companies for managing your Web design improvement projects. They need your feedback over any design changes they want to bring into your site. To allow them to seek fast, convenient review over suggested design changes, you need the right tools. Web-based project management tools like ProofHub, ProofHq and Cageapp can be beneficial in this regard. These enhance communication, collaboration and management in projects. A proofing tool in a project management software enables rapid, effortless feedback on design changes. So these can be reviewed, corrected and approved fast. Consequently, site design improvement projects can be completed on time and on budget, saving your business money.
By following these beneficial tips, you will be able to attract more users, prolong their stay on your site and turn them into prospects and customers, while also improving your business’ ranking in the search engine results.
Upendra Rawat is a freelance writer who likes to blog about technology-related issues. Impressed with how technology is playing a keen role in changing life and work for the better, he feels the urge to share this with more and more people. He is a voracious reader devouring whatever interesting comes his way. Traveling, playing soccer and basketball, listening to music are the pastimes he likes to indulge in. Spending some serene moments in the lap of nature enthuses him the most.