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February 2, 2015

Google Still Search King, But Yahoo Marketshare Increasing Steadily

Yahoo is slowly gaining on Google.

For the first time since 2008, Google’s U.S. search marketshare for PC users dropped below the 75 percent mark to 73.67 percent.

The search engine that gained the most was Yahoo which, in the PC marketshare, is now only 0.03 percent behind Microsoft’s Bing’s 11.98 percent.

Screen Shot 2015-02-02 at 9.36.57 AMOverall, however, with mobile search factored in, Yahoo places second behind Google’s formidable 78.51 percent share at 10.88 percent. Bing took 9.07 percent of the market.

Published by StatCounter, the stats reveal Yahoo’s deal with Firefox to be its default search engine is paying off – the firm’s market share has grown almost three times in the past three months.

Yahoo now accounts for more than 28 percent of all searches compared to the less than 10 percent share it had in November 2014. Google, on the Firefox browser has dropped below 64 percent on desktop, console and tablet.

Firefox 34, launched in December, featured Yahoo as the default search for all North American users. Yahoo launched a new search experience, which included a modern new interface and support Do Not Track (DNT), to coincide with the partnership. The companies have struck a five-year partnership. Interestingly, Bing’s search engine also powers Yahoo search — as per a 10-year deal struck in 2009.

Another point of interest is Yahoo and Microsoft’s Bing are actively lobbying Apple to become the default search engine in Apple’s Safari browser when Google’s contract expires this year.

While losing Firefox was a blow for Google, Mozilla’s browser is mainly used by those on desktop. Losing the deal with Apple would be a much bigger setback.

Safari commands the largest share of the mobile market — 45 percent  — courtesy of iPhone and iPad users. Even some Android users favor Safari over Google’s Chrome.

It is being speculated that Apple may just yank its search engine deal with Google, which is its biggest competitor in the Smartphone market.

If Apple does choose Yahoo or Bing over Google, it is likely U.S. marketshare stats will change even further.


Jennifer Cowan is the Managing Editor for SiteProNews.