Apple and Google decimated the competition in the global mobile operating system market in 2014.
Combined, iOS and Android made up 96.3 percent of the market while Windows phone made up a measly 2.7 percent and BlackBerry a paltry 0.4 percent, according to the latest stats from market research firm IDC.
Android topped the Smartphone market overall with year-over-year shipment growth sitting at 32 percent in 2014 compared to 27.7 percent in 2013. It was Apple’s iOS that beat the market in the fourth quarter of 2014, however, with 46.1 percent compared to 29.2 percent.
“Many of the same drivers were in play for Android and iOS to tighten their grip on the market,” IDC mobile phone team research manager Ramon Llamas said in a press release. “A combination of strong end-user demand, refreshed product portfolios, and the availability of low-cost devices – particularly for Android – drove volumes higher.
“What will bear close observation is how the two operating systems fare in 2015 and beyond,” added Llamas. “Now that Apple has entered the phablet market, there are few new opportunities for the company to address. Meanwhile, Samsung experienced flat growth in 2014, forcing Android to rely more heavily on smaller vendors to drive volumes higher.”
Android surpassed the one billion unit mark in 2014, with Samsung playing a large role in that success. In fact, Samsung shipped more volume than Huawei, Lenovo, LG Electronics, Xiaomi, and ZTE combined. The company’s volumes for the year remained essentially flat, however, while Huawei, Lenovo (including Motorola), LG Electronics, Xiaomi, and ZTE fueled the most growth for Google’s platform.
Demand for Apple’s iPhone 6 and iPhone 6 Plus saw the company reach a new record with sales growing at nearly the same pace as the overall Smartphone market. Despite this, iOS saw its market share for 2014 decline slightly.
“What remains to be seen is how Apple will sustain demand going forward, as larger screens were among the last gaps in its product portfolio,” IDC said.