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March 6, 2015

Google Moves Into the Car Insurance Game

Google is now officially in the insurance business.

The tech giant has announced Google Compare for Auto Insurance, confirming reports earlier this year that its comparison-shopping service was coming to the United States, two years after it rolled out in the U.K.

Google Compare for car insurance is coming first to California, with more states to follow.

The ability to compare rates appears after a consumer does a search for “car insurance” on Google’s search engine.

“Google Compare for car insurance provides a seamless, intuitive experience for connecting with your customers online,” reads a Google blog post. “Whether you’re a national insurance provider or one local to California, people searching for car insurance on their phone or computer can find you along with an apples-to-apples comparison of other providers — all in as little as five minutes.”

Using the Compare tool, a user enters his zip code, vehicle information and insurance needs to receive quotes from area insurance providers.

If the user sees a plan he likes, he can buy online by entering a link.

“As Google Compare for car insurance rolls out to more states, we’ll also be introducing ratings and reviews, as well as local agent support for providers with agent networks,” Google said in its post.

So far 14 insurance companies, including MetLife and Mercury Insurance, are partnering for the service.

Forrester Research analyst Ellen Carney, who predicted the service’s launch in a blog post in January, said other insurance providers include Dairyland, Permanent General Assurance and Workmen’s Auto Insurance. She said other insurers are “likely taking a wait and see approach before jumping on” board.


Jennifer Cowan is the Managing Editor for SiteProNews.