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March 24, 2015

Social Media Tools to Make Your Marketing Easier

Social media is transforming our world. It is not just a hub for people to connect with family and friends. It has become a tool in the classroom. A gathering place for like-minded individuals. A meeting space for co-workers collaborating on a project. And a platform for businesses to engage with customers.

Every year, things change in the social media landscape. Luckily, there are plenty of tools to help keep up with them all.

If you don’t plan carefully, social media marketing can take up a lot of valuable time. Utilizing some of the tools that are widely available for small businesses can streamline your marketing strategy and give you back that time to focus on other important aspects of your business.

Simple Surveying

Surveys are a great way to collect information about your followers. Instead of asking each individual for their opinion, use a survey platform like Typeform to gather that info.

It is a simple way to compile information without a lot of hassle. It easily integrates into your website and provides all the features you need.

Monitor for Your Mentions

The Internet is a big place. Finding out what people are saying about you across the various social media platforms can be a bit daunting to do on your own.

Using a monitoring tool can alert you to anything being said about your brand online. Brand24 is one tool that makes it easy.

Pocket Assistant

If you are constantly on-the-go, keeping up with your online marketing can be difficult. You can use a simple app like Sendible to post and schedule content to your blog and social media from your mobile device.

Complete Reports

You want to be able to measure your results from social marketing, but having to translate a lot of graphs can make you less apt to do it.

HowSocialble compiles all of that information for you in a simple report. You can see how well you are doing on social media on various networks. It also tells you where you are seeing the most mentions. This is helpful in telling you where your target audience is spending the most time.

Images Sized Right

Images are an important part of social media. A great post can go virtually unnoticed if you don’t include a great image to go with it.

Autre Planete is a helpful tool that will resize images to fit with a variety of networks. This will save you time from having to manually adjust the images you want to use online.

Know What’s Trending

Topsy continues to be an important tool for social marketing. You can easily find out what is trending online and why. It helps you find out what content you need to be producing in order to stay relevant.

One Dashboard to Rule Them All

Hootsuite is still one tool that most marketers rely on. It is a simple dashboard that allows you to manage all of your social media platforms in one place. If you choose only one tool to use, let it be this one. It simplifies your day of social marketing and frees up time for other things.

There are so many tools available to help with your social media marketing. What are some of the tools that you rely on to get your tasks done easily?


Dawn Pigoni of Be Social Worldwide is a certified social marketing specialist and a social media virtual assistant. Dawn offers superb social networking, social marketing and social bookmarking to WAHMs, Small Business Owners, Internet Marketers, Affiliate Marketers, and Coaches who desire to bring stunning internet presence through social networking to their businesses. Get Dawn's free report, Social Networking today & see how she can assist you with being Social Worldwide!