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No Walk-In Purchases for Apple Watches: Report

If you are eagerly awaiting the opportunity to buy an Apple Watch, it might not be as easy as you think — unless you have $10,000 to spend.

A report from MacRumors indicates Apple will not permit walk-in customers to purchase an Apple Watch. According to training documents obtained by the site, the first round of Apple Watches must be sold through an online reservation system.

AppleWatch2The reservation system, the documents revealed, is Apple’s way of managing the anticipated high level of sales. The system will be phased out as Apple’s supply stabilizes.

The documents, which are to help Apple employees handle walk-in customers wanting to buy an Apple Watch, suggest sales associates: “Offer the option to try on a watch. Then help them place an order online or through the Apple Store app.”

Only those with $10,000 or more to spend will not have to wait in a cyber-line. According to the report, those wishing to purchase the Apple Watch Edition models will be able to do so immediately.

The Apple Watch, which will go on sale April 24, comes in three distinct styles: Apple Watch Sport, Apple Watch and Apple Watch Edition.

The sport model, the cheapest of the three collections, carries a $349 to $399 pricetag while the Apple Watch will retail for $549 to $1,099.

Apple Watch Sport comes in five different colors and features Retina display protected by strengthened Ion-X glass and matching high-performance fluoroelastomer.

The Apple Watch comes with a choice of three different leather straps, a stainless steel link bracelet and Milanese loop or a black or white Sport Band and offers Retina display protected by sapphire crystal.

At the other end of the spectrum, the Apple Watch Edition models, which will start at $10,000, are crafted from custom rose or yellow 18-karat gold alloys that are developed to be twice as hard as standard gold. It also comes with a Retina display protected by polished sapphire crystal and a number of strap options and bands with 18-karat gold clasps, buckles or pins.


About the author


Jennifer Cowan

Jennifer Cowan is the Managing Editor for SiteProNews.


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  • And how many of the $10,000 watches will each store have in stock? It could well be a very pricy inventory they’ll have to have so as to ensure that, if two (or more) people walk into a store with that money to throw around, that they’re not then left waiting for another Edition model to come in.

  • $10,000!? Are you kidding me? I thought I actually had a shot at buying one of these…I think I’d rather just stick to my Invicta watches. These prices are outrageous for a techie-wearable. At least mine is a classic.