When it comes to social media for teens, Facebook is still tops with more than 70 percent saying it’s their go-to place online.
In a report released Thursday by the Pew Research Centre popular social media sites including Twitter, Facebook and Snapchat are ranked as the most popular with Facebook, Instagram and Snapchat leading the pack. Sitting at the very bottom of named sites is Tumblr before “other social media site”. Seventy-one percent of teens say they still use Facebook.
And though Facebook is tops, the trend with teens is to use more than one site.
“Teens are diversifying their social network site use. A majority of teens — 71 percent — report using more than one social network site out of the seven platform options they were asked about. Among the 22 percent of teens who only use one site, 66 percent use Facebook, 13 percent use Google+, 13 percent use Instagram and three percent use Snapchat,” the report states.
The report seems to thumb its nose at figures from the past few years indicating the popularity of Facebook among teens was on a downward slop.
As Fortune reported, in 2013 Facebook’s chief financial officer stated the social network’s popularity among teens seemed to be waning as growth – in that demographic – had plateaued.
The report presents some interesting figures showing the popularity of social media sites – Facebook or another – could be linked to teens’ access to technology. Nearly 75 per cent of teens now have access to a smartphone with 30 percent having a “basic phone.”
“These phones and other mobile devices have become a primary driver of teen internet use: Fully 91 percent of teens go online from mobile devices at least occasionally,” the report states. “Among these “mobile teens,” 94 percent go online daily or more often. By comparison, teens who don’t access the internet via mobile devices tend to go online less frequently. Some 68 percent go online at least daily.”