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April 24, 2015

12 Free Social Media Management and Marketing Tools to Boost Your Social Media Presence

Businesses simply cannot afford to ignore the power of social media in boosting brand value. Social media allows you to connect with your target audience in a way that was not possible with traditional media. However, to reap the benefits of social media marketing, audience engagement has to be consistent. You must also pay attention to what your audience is saying about you and use those insights to improve your overall business.

However, this can’t be achieved by just opening an account on Twitter or Facebook and posting content erratically without a clear strategy. There is so much more to social media marketing and that’s why you need social media tools to help you out. Here are the top 12 free social media tools to boost your social media marketing efforts.

SocialMention

SocialMention monitors the number of mentions you receive on a social media platform. This tool works with platforms such as Facebook, YouTube, Twitter, and a host of others. SocialMention carries out monitoring based on four metrics and they are strength, sentiment, passion and reach.

DrumUp

DrumUp curates relevant content for your social media profiles on platforms such as Twitter and Facebook using several NLP algorithms. It allows you to edit queued content and even add customized posts. Another great feature is that it prioritizes fresh content, which means you get the advantage of posting the latest content before anyone else. This gives you a shot at being the first in line to go viral.

TweetDeck

The tool is optimized for Twitter and allows you to manage and monitor every single detail of your Twitter account using a single interface. You can even use it to customize your display. For example, you can choose whether to display a particular column or not.

Twitter Showdown

This free tool actually allows you to compare your Twitter performance with other Twitter accounts. Though it might seem like an app meant purely for entertainment and fun, it can actually help you gain insights on how you are performing against your competitors. You can look at data such as number of mentions, tweet timings, follower to following ratios, and the engagement level of your tweets. The data collected can be compared with a competitor.

SumAll

SumAll is designed exclusively for small business owners. Apart from helping you measure and mange your social media profile on platforms such as Facebook, Instagram and Twitter, it also connects you to services such as PayPal, Google Analytics and 42 others at no cost whatsoever. Updates are usually e-mailed to you.

Rapportive

Rapportive is a very unique tool that allows you to view the LinkedIn profile of the message sender/recepient on your Gmail account. It shows you details such as geographical location, job title, and name of organization from the person’s LinkedIn profile. You can even follow people’s Facebook statuses or tweets. The purpose of this tool is to help you expand your network by connecting with people who share similar interests.

Twazzup

This is the perfect tool if you happen to be an amateur at social media. Twazzup helps you monitor the top influencers on Twitter. All you have to do is enter the name and Twazzup does the rest. You can also get real time updates on them.

HowSociable

HowSociable lets you monitor your social media presence as well as your competitors’. The free-to-use tool allows you to access up to 12 platforms that include Facebook, Twitter, Tumblr and Pinterest. It even provides you with scores for each social media account, so that you can decide which one is working better for you.

Postific

A relatively new social media management tool, Postific is perfect for beginners. It has an auto-posting function for LinkedIn and lets you operate multiple social media accounts through a single interface, which is quite rare in other tools.

Topsy

Topsy is a great social media management tool that helps you search for useful and relevant content on the Web. You can even sort the content on various parameters to identify how influential an article or blog is. It even has access to Twitter’s data stream, which means you can access data all the way back from 2006. There is also a robust analytics feature that allows you to determine how often you’ve been searched in comparison to your competitors.

CircleCount

This tool is exclusively developed for Google+. You can access continuous reports and statistics on the performance of your profile and also on the level of influence you have. You can track down high ranking profiles, pages, communities, and also identify posts that have been reshared or +1ed the most. It even allows you to see the various circles that you have been included in.

Commun.it

Commun.it allows you to create a network of influencers, supporters, and possible customers. It tracks your followers and your interaction to accumulate performance, which is then displayed on a dashboard. You can study the data on the dashboard and decide on what action is to be taken, such as responding to or thanking a customer. It also calculates the number of interactions you’ve had and identifies followers whom you interact with the most.


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Jessica Davis has a keen interest in social media and content marketing, and writes extensively about it. She represents Godot Media, a leading content marketing firm.

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