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April 28, 2015

Yahoo Going Big With Video Content, Including Collaboration With Simon Cowell

Company Announces 18 New Online Video Series, Including Ultimate DJ

Photo by Giorgio Montersino via Compfight cc — Yahoo CEO Marissa Mayer at a public event.

Yahoo CEO Marissa Mayer is shooting for the skies with a major overhaul of her online video strategy — one that will see her working with American Idol judge Simon Cowell.

The company today announced the roll out of 18 new online video series, including a series called Ultimate DJ.

The series — which will be executive produced by Cowell, Patrick Moxey, Hamish Hamilton, Ian Stewart and Kelly Belldegrun — will pit up-and-coming electronic DJs against one another to win a Sony Music record contract and the headline spot at a major music festival.

Simon Cowell at the en:National Television Awards at the Royal Albert Hall in London, October 2006. Photo by Wiki edit Jonny.

Simon Cowell at the en:National Television Awards at the Royal Albert Hall in London, October 2006.
Photo by Wiki edit Jonny.

“I have always been excited to be involved in a show where you have the chance to discover a star,” Cowell said. “And to do that, I know from experience you need great partners and the rest will follow. We’re excited to be partnering with Patrick Moxey of Ultra Records and Hamish Hamilton of Done and Dusted to bring this series to Yahoo.”

Yahoo is adding a new sitcom, The Pursuit, to its lineup as well, Loosely modelled on Friends, the show is about a group of friends in their late 20s who live in Manhattan and is being made by former Saturday Night Live director Beth McCarthy-Miller and Ted producer Scott Stuber.

The new content is part of a major overhaul to Yahoo Live, launched in July 2014 as “the ultimate destination for online live music and events.” The new content is a bid not only to attract a larger audience but more advertisers.

“Over the last year we’ve made strategic investments in our three digital content pillars, Yahoo Live, Yahoo Digital Magazines and Yahoo Originals,” CMO and head of media at Yahoo Kathy Savitt said in a press release. “We’re pleased to be extending those investments into premium video content offerings to guide our users to the best, most relevant content and the world’s best storytellers to our global audience.”

Michelle Rodriguez at the 2013 San Diego Comic Con International in San Diego, California. Photo by Gage Skidmore.

Michelle Rodriguez at the 2013 San Diego Comic Con International in San Diego, California.
Photo by Gage Skidmore.

Yahoo is also making use of employee and well-known news anchor Katie Couric, who will begin anchoring a daily broadcast called Yahoo News Live. Her team will include news and finance anchor Bianna Golodryga, political columnist Matt Bai and chief investigative correspondent Michael Isikoff. The goal of the program is to offer up top news stories, interviews and analysis.

Other live video content includes:

  • Riding Shotgun with Michelle Rodriguez — A Yahoo Auto series with Fast and Furious star Michelle Rodriguez testing fast and cool cars.
  • I Am Naomi — A style series featuring former top model Naomi Campbell, offering viewers a backstage pass to the world of fashion.
  • Live Nation & Yahoo: Year 2 — The Live Nation, an online destination for live music, will now stream “the most anticipated concerts” as well as “the world’s most acclaimed music festivals.”
  • iHeartRadio Concert Series —Yahoo Live will broadcast all of iHeartMedia’s top events, including the iHeartRadio Ultimate Pool Party, the iHeartRadio Music Festival and Jingle Ball, in addition to album release parties and concerts performed by a roster of smash hit artists.
  • Superfan Live — Yahoo Live will offer after-shows featuring exclusive content from the most talked-about primetime TV shows, including recaps, interviews with casts and creators, and exclusive content to give fans a home to interact around their favorite shows.
  • Everybody’s Business — A Yahoo Finance live weekly show led by editor-in-chief Andy Serwer to discuss the intersection of business, technology and culture.

 


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Jennifer Cowan is the Managing Editor for SiteProNews.

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