April 30, 2015
The speed of change in the online business arena is being led by mobile devices. The transition of eCommerce to mCommerce has been breathtaking. mCommerce is the process of accessing digital information through mobile devices like Smartphones and tablets to buy and sell products online. mCommerce enables you to reach a larger audience for your product as the number of mobile users are increasing on a daily basis. A mobile audience provides instant replies to marketing messages and with mobile payments one can get faster conversions through ease of use. Here are some essentials to keep your mCommerce business on track:
Know Your Customer
Your customers use various mobile devices like mobile phones, laptops, tablets and Smartphones. One should ensure that the mobile site is designed appropriately and is coded well, matching up-to international standards. The site should be compatible across browsers and should be usable across devices. Segmenting audiences on the basis of their Internet speed is also important. These include 3G, 4G and Wi-Fi. One should be careful about using public hotspots, as these have many security issues.
The smaller size of a mobile screen requires you to optimize content on your site. Developing a responsive template is very helpful, because it is easily navigable on the mobile screen. One should add content that is suitable to mobile users. Having clear, concise and bold content at the beginning of each page makes it easier for the users to read and understand better. One should add permissions for data download because this makes the website more user-friendly. Adding tables and scripting languages is not advisable.
Inside The Store
The mobile device is very useful for the sales staff to aid in communicating with customers. The mobile device also comes in handy while checking for inventory and back-ordering whenever necessary. This saves time and effort when a sales-person is looking for the product on various shelves. In-store mobile checkout devices are very useful in helping prevent long lines at the checkout point.
As a business owner, one has to connect the mobile site with the existing checkout. If suitable, you may also go for an m-payment solution. The pros and cons need to be carefully weighed before making a decision on this front.
QR codes are useful when running offers and rewarding customers in-store. Code scanning apps are available across devices and app stores. Run offers using these codes and improve both participation as well as sales.
mCommerce enables use of the customer’s location to send deals based on where the customer is. Offers can be given in stores or in nearby locations, for instance. Easy product deliveries can be done to the convenience of the customer.
The number of mobile app users is increasing by the day. A user-friendly mobile app that informs the user about your company is a good idea. A full-blown mobile app with the ability to make in-app purchases, increases the conversion rate for the business.
Running coupon-related discounts on a mobile app is useful for gaining the attention of the customer on-the-go. The mobile customer is usually a smart shopper and promoting the products through coupon and deal apps is very helpful.
Tracking of user behaviour and sending out targeted offers and messages is another way to increase sales. SMS campaigns are also useful in achieving a higher rate of conversions.
mCommerce is not just a buzzword it is an essential in today’s business environment.
Ved Raj is a business enthusiast. He writes about start-ups, remote teams and outsourcing. He is working as a marketing manager with ValueCoders, a leading provider of remote development teams.