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April 30, 2015

Can Higher Education in SEO Help Make You a Better Strategist

Search engine optimization or SEO for short has evolved as an integral part of a Web-based strategy for most digital marketing efforts today. So much so, that there seems to be an inherent need to introduce the concept as an important stream of learning in colleges. Are we set to find colleges vying with each other to offer full-time courses on this particular subject? Did you know that there are a few colleges that do teach some SEO, though it is part of the main curriculum like computer science or other IT related courses.

Maybe the importance of SEO has not dawned on people at the helm of affairs or at the decision-making level. Most businesses are slowly realizing the importance of owning websites that help promote their products and beat the stiff competition in the market. Though it is never too late, it is high time that SEO is recognized as an important aspect of any business — be it small, medium or large.

SEO for New Blogs and Websites

Even though SEO is important for all blogs and websites, new website and blog owners must pay special attention to the latest updates in the world of SEO. The for example, is a new website with neat on-page and off-page SEO work, user-friendly optimization and all the other good practices of SEO. The website has been designed after careful consideration of the latest tricks and tips in SEO. This is something you gain from taking higher courses/education in SEO.

The Inherent Need for SEO Education

Any business owner would be keen to promote his or her website and would sacrifice anything to appear on the first page of any search engine result — although that is the starting point, not an end by itself. Search engines too have their own shortfalls or pitfalls, well, that is something you have to ignore and put up with. The permutations, combinations and intricacies of SEO keep changing by the day, so much so, that a few weeks’ absence may make you feel like a stranger when you get back. Thus arises the need for a good structured education in SEO, starting with the basics. Maybe, just as SEO is subject to frequent changes, the stream will be subject to a lot of updates before a person completes the course. It is actually a continuous learning process, with each day throwing up new challenges and new conquests.

SEO Education is Good for You

One can’t discount the fact that the benefits that accrue from SEO education are unparalleled. In order to benefit from SEO education, all you need to know are the basics. This helps you deal with the webmaster or website hosting and maintaining company better. You understand the intricacies better and are able to grasp the fast changing patterns, or algorithms as they are called. Though there are no colleges offering specific courses in SEO, there are several websites and tutorials that explain the nuances of SEO, training you step-by-step. You will learn that the main objective behind any such training exercise is to help you realize the need to revamp your website to make it achieve better ranking. Search engine ranking is the first step to an effective Web presence.

What They Teach

In addition to helping attain better search engine ranking, it is important to learn new ideas and tricks of the trade that cannot be found in textbooks. The teaching methods adopted by some of the websites and tutorials include new technologies and strategies that can blend into your environment perfectly. The emphasis is on making proper use of social media, whose presence on the Web is profound and overwhelming. Yet another area of importance lies in effective link building, which is vital to SEO. All this need not sound like rocket science to you, because it isn’t. Following lessons based on SEO is actually easy and can be taken up by beginners without any qualms.

Search the Web


An intense search in the Web will throw up amazing results, as far as SEO is concerned. There are frequently held webinars that help you keep abreast of the latest trends in SEO. Webinars have evolved as the preferred method of teaching, and you can find programs all through the year. Several prominent personalities who are experts in SEO participate in webinars regularly and share their knowledge and business acumen. Some of these webinars can last for a couple of weeks and end with certification that can stand you in good stead. Subscribing to any of these programs is quite easy, and the amount of information that is passed on is indeed mind boggling. One main area of interest is Google Analytics because it is closely connected to SEO, and any person aspiring to become an SEO expert needs to understand Google Analytics.

What the Academies Teach?

Though there are no colleges offering certified courses, there are several academies that have taken it upon themselves to impart knowledge-based education in SEO. These academies do offer certificates on completion of short courses, which have some value. It is not just the certification; it is the practical knowledge that helps one become a master in SEO. These academies (some of them are virtual, online academies) offer precise training for people who are already exposed to SEO, and for beginners with no knowledge in the field as well. These training programs help you become expert SEO strategists. The academies focus on core areas like link building and the rampant social media, which is anyone’s meal ticket. These webinars and teaching programs hardly last more than four to five weeks and are not terribly expensive. Given that fact that there are no colleges offering SEO as a regular stream, the best option today is the crash courses offered by these academies. Since SEO is an emerging field of education, one may not have to wait too long for it to get entrenched as recognized branch of academic learning. Till such time aspirants need to keep themselves updated regularly as change is a constant factor in SEO.


Jason Dceiver successfully assists various businesses with their writings.