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Social is Where it’s at for U.S. App Usage

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There may be an app for just about everything these days but, according to a new report from App Annie, iPhone and Android users alike just want to stay in touch with their friends.

Screen Shot 2015-05-14 at 6.47.35 AMSocial and communication apps were the most prominently used by Smartphone users during the first quarter of 2015 in the United States, United Kingdom, Germany, Japan and South Korea, a new survey from App Annie has found.

Use of apps from the communication and social categories was particularly strong in the United States and Europe, making up roughly 60 percent of time spent in apps on Android Smartphones. Stats for iPhones were similar.

“The five markets we studied showed subtle but important variations in preferred apps for communication and social interaction,” App Annie’s report reads. “Messaging apps were particularly strong in Japan, South Korea and Germany. The United States, and to a lesser extent the United Kingdom, showed a slight lean towards broader one­-to-­many communication through social networks.”

In the U.S., Facebook and Instagram were largely the stay-in-touch apps of choice while those in the U.K. and Germany favored WhatsApp. The Japanese and South Koreans most often used Line and KakaoTalk.

App Annie also noted the mobile economy skyrocketed in the past 12 months, with revenue from app stores and in-app advertising up 70 percent over 2013 numbers.

Check out the charts below for a comprehensive look at app trends.

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