May 15, 2015
Fighting Bigger Services Such As Spotify, Apple's New Streaming Service
Rdio is hoping to tune in new customers with a cheaper plan for commercial-free radio with a limited number of song downloads.
Announced Thursday, Rdio’s $3.99-per-month program allows users to have music streaming on their mobile device with the availability of downloading a maximum of 25 songs. Those 25 songs can be swapped out for a different 25 titles each day.
Called Rdio Select, the program is not unlike similar packages other companies offer. The price, though, is cheaper.
Rdio, at its blogsite, explained the new package provides “endless stations based on any artist, song, genre, and more, along with You FM, your own personalized station, with no ads or skip limits on mobile and coming soon to other devices, such as Roku, Sonos, and Chromecast.”
The timing of the announcement certainly appears to be a bid to beat Apple before it launches its Beats Music program. As CNet reported, Rdio is just one of the smaller fish in the growing pond of music streaming services available. Companies such as Rdio and Rhapsody are fighting against larger entities such as Spotify and Pandora.
This might be just what Rdio needs to stay ahead of its competitors. With the right selection, the right variety of music rights and a decent price, Rdio Select may see more customers cranking up the beat.
W. Brice McVicar is a staff writer for SiteProNews.