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Beating the Google Sandbox — Ranking a New Domain in Under a Month

Photo Credit: Baitong333 via freedigitalphotos.net

The Google Sandbox is often referred to as 3 – 6 month waiting period your new domain has to endure before experiencing any significant ranking improvement. Ever since Google started ‘penalizing new domains, webmasters have had an increasingly more difficult time ranking brand new domains.

Of course, one of the solutions is to get an already aged domain with a good backlink profile and a decent history. But what if you want a brand new domain? You might be building a new brand, naming a site after somebody or something, or jumping onto a new trend. Whatever the case is, sometimes you just have to start from scratch.

So what can you do to be stuck in Goolge’s Sandbox less and spend more time at the top?

I have put together the only 4 step system that you need to implement to get out of the deep blue sea. Read on, my friends.

Step 1: Social Media

This is usually where everyone starts nowadays. It’s free and it’s simple to implement. If you are pressed for time, I recommend starting out with the biggest 3 networks in your niche. Start with Facebook and Twitter, no matter what your niche is.

The third social network will depend on your niche. For example, if you are in the beauty or fashion niche, choose Pinterest or Instagram (keep an eye out for Polyvore). If you are in the business niche, definitely consider LinkedIn. If you are doing something along the lines of education or instruction, utilize YouTube to create a strong brand or personality for you and your company.

After you have chosen your 3, set up a free account with Hootsuite (or a similar site). If you can afford the monthly plan, I would go ahead and purchase it. It will allow you to manage more than 3 networks without taking up any more additional time.

Now take the next 4 – 5 hours and make some really good, captivating posts. I would aim for 2 a day for the next 30 days. It is important to not spam your feed with offers. Nobody will engage with your posts. Try to include articles, tips, and guides. Ask your followers a question, or host a Q&A. Write a “Quote of the Week” or promote a giveaway in exchange for people sharing the post with their friends.

For my image editing, I recommend you to utilize Canva. It is mostly free and makes really cool, hipster Facebook images that are very appealing.

Here is an example of a couple we have used:


Be sure to promote a couple of these posts, or at least your page, in order to get some good engagement.

Step 2: Press Release

This is the simplest step because it mostly requires you to write a Press Release (or pay somebody to do it) and then hire a Press Release distribution service. Of course, you can always try to submit the Press Releases yourself but it will take up a lot of your time and still won’t be as effective as some services out there.

Using a Press Release, after you have started getting some social media buzz, will add a bit more news authority to your site. In addition, a press release is also the beginning of the next step in this process.

Step 3: Link Building

With a new website, the biggest mistake webmasters make is building too many, low quality links to their website too fast.

There is nothing worse you can do for your website than build more than 500 low quality links in your first month. Excluding the links you get with a press release, I would recommend to not build any more than 100 links in the first month.

Remember that in today’s SEO landscape, quantity does not matter as much as quality.

You want to make sure that all the links you are building in your first month are as relevant to your website as possible. Try to reach out to bloggers in your niche and write a guest post.

Doing SEO by yourself can be really hard, especially when you are trying to acquire quality links.

There are many services out there that offer link building, including Silent SEO Ninja. Finding the right SEO service depends on your target keywords, business goals, and budget.

Step 4: Content

You might have heard someone saying, “Content is King.”

But have you ever thought about why this is true?

You see, Google is driven by data. They are a data company. The more content you have, the more data Google has. Therefore, they know more about your site and can suggest it to more people.

Content is king because it is the key to so many elements of SEO.

Content helps ensure that users spend more time on your site. Content is the key to getting rankings on long tail keywords. Content is the start of contextual link building. Content allows you to educate your audience so you can turn an unsure prospect into a confident buyer.

There is so many things that having a lot of quality content will allow you to do that I couldn’t list them all if I tried. The important thing to remember is that your content is also the key to utilizing the above 3 steps, over and over again.

For example, you wrote a brand new article on some fashion tips? Why not create an infographic and post in on Pinterest with a link pointing to your article.

Did you compile a brand new case study on turtles? Why not write a press release and get your study noticed and possibly syndicated.

Take advantage of the opportunity articles give you to build deep links to your site and rank those long tail keywords. They might not seem powerful, but having a lot of them can lead to tremendous traffic.

About the author


Vladislav Vagner

Vladislav Vagner is an international writer and owner of Article Blizzard. He has had publications in several online magazines including NSICS and Cracked. Currently, he spends most of his days experimenting with SEO strategies and helping his clients stay ahead of the curve. Be sure to get his eBook ‘The Ultimate Guide to Customer Value Optimization.’


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  • Good summary and thanks for the post. Good to highlight the trend towards relevancy and quality with Google over recent months!.

  • Excellent Article , Thanks for updating the steps to improve the domain for digital marketing people with Google !!!

  • nice info and trick.

    even b4 reading this post, I don’t really bliv in the google sandbox.

    there was this time I was trying to get myself an AdSense account and my blog was 2½ years old.

    I contacted some pro bloggers and they were telling me to wait for 6months.

    I was like WTF!! That long?

    later on I discovered my secret way and got my self the account.

    so google sandbox is a waste of time

    • You must have been very lucky. For brand new domains, it is very hard to rank in Google, especially for high competition keywords. Keep doing what you are doing!

  • It is so hard to keep up with the Google’s changes. The continual changing of methods used to rank sites is so frustrating. In the long run, the best idea is just to have a great webpage with plenty of good information and keep plugging along.
    It seems there is no quick fix to achieve high rankings.
    Thank you for the article.

    • You are absolutely right.
      If we look back in history, we see so many methods have become worthless with Google updates. While there is no quick fix as you say, there are plenty of steps webmasters can take in order to help out their Google ranking, albeit not all of these methods are safe. I agree with you, most of times it is best to just “keep plugging along,” however for some this might not be an option.

  • Thats true…make sure you get your page optimised and no over feeding with keywords…you can have the best quality links but if your page is not optimised well, then its a waste of time trying to generate quantity or quality of backlinks.

    • It is tough indeed. However, with practice I am sure you can get better and faster. My routine is: first thing in the morning (8am), I write three 300 word articles. I let this process take no longer than an hour. If I wake up at 8, I will be done at 9. The most important thing to do is write without editing or stopping to correct your mistakes. Just write what comes to mind and everything in between.
      Later in the day or at night, I go back to each of the articles. I take 30 minutes on each article to correct mistakes, move sentences around, edit it, expand it, etc.
      Hope this will help you, even if only a bit.

  • Straight to the point and very informative. I use some of these tips to rank a new website, and I also outsource the work so that I can focus more on my business. Great post, thanks for sharing.

  • A lot of good points of what I am doing right and haven’t done yet. Thanks for sharing.

  • I have noticed in some smaller markets like the one we’re in it’s not as easy as I previously thought. Then again our website has only been online for 2 months.

    Seems to me the domain names with the actual targeted keywords in them take second stage to the ones with the actual business name in them. Some only have 2 or 3 web pages total with few backlinks, yet stay at the top. Then again, most have been there for years. We are the newbie in the bunch.

    What I have learned is having a domain name with 3 top keywords in our niche, more website pages, and more backlinks than the competition doesn’t matter. At least not yet. Webmaster tools hasn’t even picked up all of our backlinks yet.

    Something else I have noticed is the websites above us also place ads, but they are only active during slow business times. Curious if Google still gives them 24/7 props for being in their ad program, even though they state that they don’t?

  • Thanks for the article. Like Dennis says, it’s hard to keep up with all the changes and making a quick buck doesn’t exist anymore. Quality, quality and again quality is the only thing that will work these days.

  • That’s a great article. Spot on to avoid the sandbox effect. Good insight there and i agree it’s all about quality now. I think 2015 is going to be a hard year for algorithm updates judging by what has already happened this year so far.

  • Thank you for this post. I just built a news site and was thinking of how to make it rank quickly. This helped a lot.

  • SiteProNews lacks articles that go into any detail. The titles are great; content — not so great. Merely everything in this article is the same repetitive common sense information any person involved in SEO already knows.

    P.S. All comments to this post are spam. I enjoy the news stories sometimes, but this website seems to be more about quantity than quality.

  • Cool inputs Vlad! Building only high quality links related to your niche in the first month, focusing on your content and trying to market it on your social channels are the most powerful options you can go for. Thanks for sharing.

  • Yeah, that’s true. Make sure you get your page optimised and no over feeding with keywords. You can have the best quality links but if your page is not optimised well, then its a waste of time trying to generate quantity or quality of backlinks.

  • This all went completely over my head, but it is quite interesting to learn about it. Thank you for sharing your knowledge with us. I appreciate it.

  • Hi,
    I sad post for me because, I just started new website and i am afraid that my site will take 2-3 months to rank for keyword. but it’s okay as you said in last line of post, i am applying that not to make more than 100 backlinks per month. I need know, How many Backlinks we can get from Comment in one month from 100?

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