Every single CEO, CFO, or other business-minded mogul share at least one common trait; the ability to communicate strongly and clearly to the masses. Everyone has the aspiration to rise to the top, to best all other competitors, for this is how evolution takes place. But not everyone is able to enroll other world-changers into that vision. Communication is the key.
Human beings are hardwired to feel the joy of championing a situation. As demonstrated in Amy Cuddy’s TED Talk even the blind throw their fists into the air when successful, despite having never witnessed this phenomena.
Any company that has reached even a mediocre level of success has individuals at the helm with a vision in mind that is brought into action through common successful tactics such as company values, productivity, and a focused mission statement. Most organizations, however, leave out one fundamental key to success as author Beth Noymer Levine notes by stating, “No one is making communication a part of the training regimen”. Without strong communication efforts made by companies and individuals, an organization will inevitably crumble. As will the leader that envisioned sweeping success.
Here are 4 leading communication tips from Beth Levine’s new book, “Jock Talk: 5 Communication Principle for Leaders as Exemplified by Legends of the Sports World“ to transform a good boss into an outstanding leader:
Cater to the Audience
For any organization, an audience is the single most important aspect to uncover and maintain, for without an audience there is no business. To genuinely discover a niche audience, it first comes down to truly discovering the identity of a brand. What is the message that is conveyed by the company? How is it conveyed through interactions and media? How does the business initially connect with an audience?
All of these questions can be answered in a variety of ways. A company can discover related topics and channels where the niche for a particular company is heavily discussed. They can explore a couple of different portals to develop an initial base audience (which will likely be a company’s largest advocate and supporters). Ideas include:
- Social Media: This is the most obvious channel. These platforms contain seemingly endless niche groups where audiences can be discovered. Join in on Facebook groups, Twitter chats that revolve around relevant topics, LinkedIn groups that cater to the market at hand, etc. By delving into these communities common pain points of consumers can be discovered that a company can then address.
- Forums: Some may view forum as out-of-date or archaic, but these communication channels are still widely used to this day. Forums on nearly any topic can be found with a quick search on Google. These people are there to share personal experiences and information surrounding a topic which means that loads of data can be harvested from forums and many connections can be made.
Audience development is certainly a time consuming task, but one that is absolutely necessary and contains essential benefit. Utilize applications such as IFTTT to send notifications anytime your organization is mentioned, that way it is certain that an outgoing response will be made. Interaction with audiences is crucial in this deeply interconnected, yet personally disconnected society.
Centric Speaking and Focus
Companies these days are beginning to focus on audience centricity more than ever, and for good reason. A clear and focused agenda for an organization is one of the critical pillars to success. If the message the company is trying to convey becomes convoluted or distorted even slightly, the consumer will move on, and fast.
It is important to always keep the audience in mind, whether it is speaking to employees and colleagues or consumers through media content, the audience is most important because these are the people you are trying to breakthrough to. Without a focused and centric message, your words are sure to fall upon deaf ears. Tune in to the experience of others and learn to center speeches, content, and other forms of communication around a central message for maximum results.
Transparency is a Must
Transparency has become quite a hot buzzword over the past few years, and the reason for that is clear (pun intended). In the new digital age, human behaviors and cultural trends have come into public knowledge in a way that was previously unavailable. Many of these trends include government spying, corporate corruption, and the complete and utter degradation of privacy has left many people shocked and outraged.
Because of these disturbing trends and others like them, it has become massively important for companies and individuals to become transparent for one obvious yet extremely critical reason; transparency develops trust. As individuals and corporations begin to grow transparent, relationships deepen. This is becoming no longer a mere option for success, but a demand from consumers to know exactly who and what they are supporting. Be transparent about successes and failures, guarantees and pricing, even satisfied and unsatisfied customers. By airing even the dirtiest of proverbial laundry, consumers see that an organization is big enough to admit when it missed the mark and will take the necessary actions to correct the error.
As competition in the corporate landscape continually grows stiffer and more difficult to overcome, focus of an organization can inadvertently be shifted from a mindful and personal business into a money-making machine. It is extremely important to not lose sight of those who hold the company up in the heat of battle. Those people are the consumers who support the brand and the employees who help to turn the consumers into loyal customers for life. These people need to be tended to and reminded just how grateful the organization is to have them.
Constant connection to technology has disconnected people from one another. It is extremely important to connect with and honor those who got the company to where it is. Additionally, it cannot be stressed enough that the graciousness given to the audience and workers be authentic; otherwise, the efforts will be made in vain.
In the digital area, electronic communications have dramatically improved, but people’s communication skills continually decline. In order to be a genuinely successful and admirable leader, it all begins with communication. Communication is the foundation for any relationship. Utilize the tips above and learn to re-connect with those around you in a truly beneficial and meaningful way.
What other communication tools not mentioned here have you employed to improve overall relations? Do you think it is possible to be a leader in the truest sense of the word without great communication skills?