Google wants your digital images.
The tech titan has launched Google Photos, a new service that stores and organizes digital photos and videos for free.
While Google did offer a similar service through Google+, the new app is a standalone product for Android, iOS and the Web — and is likely to garner more users than its struggling social network ever did.
“Photos and videos become littered across mobile devices, old computers, hard drives and online services (which are constantly running out of space). It’s almost impossible to find that one photo right at the moment you need it, and sharing a bunch of photos at once is frustrating, often requiring special apps and logins,” director of photos Anil Sabharwal said in a blog post. “We wanted to do better. So today we’re introducing Google Photos—a new, standalone product that gives you a home for all your photos and videos, helps you organize and bring your moments to life, and lets you share and save what matters.”
Google Photos offers free backup and storage for unlimited, high-quality photos and videos and can be accessed from any device. The app preserves the original resolution up to 16MP for photos, and 1080p high-definition for videos. It also stores compressed versions of the photos and videos in print-quality resolution.
“Google Photos automatically organizes your memories by the people, places, and things that matter,” Sabharwal said. “You don’t have to tag or label any of them, and you don’t need to laboriously create albums. When you want to find a particular shot, with a simple search you can instantly find any photo—whether it’s your dog, your daughter’s birthday party, or your favorite beach in Santa Barbara.”
The auto-grouping is private and available only to you.
The app also enables you to enhance a photo’s color, lighting, and subject with one tap. By pressing the ‘+’ button you can make your own collages, animations and movies with soundtracks.
Swipe to the left to open the Assistant view to receive suggestions on what to do with your photos and videos. For instance, Google might suggest creating a story based on a recent trip you took. After reviewing the creation, you then have the choice of keeping, editing, or discarding it.
Google Photos enables you to share your photos and videos across any service you choose, even those not connected to Google.
And Google Photos is making such sharing easier — you can now take any set of photos and videos, or any album, create a link and then share the URL for hundreds of photos at once. The recipient can see what you shared without a special app or login and can easily save the images to their own library.