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More Ads Coming to Instagram Photo Feeds

Be prepared — Instagram’s photo feed will soon host a lot more ads.

The photo site is slowly opening up its Ads API to advertisers, beginning first with a “select group” of marketers already partnered with parent company Facebook before being expanded globally throughout 2015.

Instagram 1The move will make it far easier for small businesses to advertise on Instagram.

The company is also expanding its ad offerings to include action-oriented formats and provide more targeting capabilities.

“Advertisers want to drive business results across a variety of objectives — from awareness and message association to website visits and offline sales — and our ad formats will evolve to serve all those goals,” Instagram said in a blog post.

“This will not only help advertisers, but the community as well, as people will be able to learn about a product or service and then take action directly from an ad to sign up on a website, buy a product, or download an app.”

Instagram said it would soon begin testing the direct-response formats.

The social site is also adding ‘Shop Now,’ ‘Install Now’ and ‘Sign up’ buttons below images to enable users to take action more easily. The new tools will enable users to make purchases, install apps or sign up for services. The buttons open a small browser within the app so users can complete their purchase or other action, and then be taken directly back to Instagram.

The social site is also updating its targeting options to better connect businesses to potential customers.

“Working with Facebook, we will enable advertisers to reach people on Instagram based on demographics and interests, as well as information businesses have about their own customers,” the company said. “We will also improve the feedback mechanisms within Instagram to give people greater control and improve the relevance of the ads they see.”

 

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Jennifer Cowan

Jennifer Cowan is the Managing Editor for SiteProNews.

3 Comments

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  • Social media sites instagram picture this sort would open many ads will certainly give the interest of advertisers to be able to display their ads on social media like Instagram

  • ads will destroy the user experience, i hope they find some unique way to implement them