June 16, 2015
More than ever before, individuals are stepping out of the typical workplace and entering the online business arena for themselves. Solopreneurs — or folks that launch a business venture all by their lonesome — are becoming more and more prevalent. While it is immensely gratifying to start a business by yourself, it also means every aspect of the adventure is in your hands. By far one of the hardest tasks to tackle is the wild world of marketing. Once you launch your beloved site and business, how will you get people to take notice?
There are so many options and tools, it’s easy to be overwhelmed to the point of paralysis. All too often, way too much cash is spent on ads through Google and Facebook that never work, SEO services are employed to boost rankings that never materialize, and backlinks are purchased in ways that Google doesn’t support. If all you want to do is get an uptick on your marketing efforts, there is a more productive way.
Marketing is the place where many fail, and only a few succeed in breaking through to a larger audience. To assist small business owners everywhere, here are three fundamental keys to generating additional traffic to your blog and building a reputable name online — all are doable if you’re running solo, and all will produce you positive results.
Select the Most Suitable Keywords
When selecting keywords, many gravitate toward the ones that most people search for. The problem with this, however, is that those specific words are highly competitive and more established brands will undoubtedly rank higher when searched. Some of the best words to select are ones that fall in the middle of the competitive spectrum; often called “mid-tail keywords.” These will not be as sought after, yet will still receive ample amounts of search volume. They are longer than highly competitive keywords, but shorter than long-tail options. Think “red designer stilettos” (mid-tail) versus “red shoes” (common) and “red high-heeled stiletto shoes” (long-tail). Small businesses have a much better chance at ranking by selecting middle of the road keywords and phrases.
SEMrush is an incredible platform to assist in this process. The SEMrush tool allows individuals to search keywords and phrases by site. This means that keywords can be searched and established by what words and phrases the competition ranks for. A report of “Top Keywords” can be viewed and sorted from highest to lowest search volume. Select most relevant words that fall towards the middle of the list. While this tool is free to use, only some of the information will be available from this section without a pro account. For additional help to establish keywords, Keyword Tool is great for developing more ideas.
Create Superior Content
This is a massive part of generating traffic to a blog. Without truly great, useful, and inspiring content, the site will never gain traction. To craft genuinely great content, most individuals will need to utilize some expert tools. First, for topic creation the Buzzsumo services are second to none. Simply plug the keywords you previously harvested into the search bar and Buzzsumo will return a list of top articles that rank for that word or phrase. Draw inspiration from these article; they are a valuable resource.
Keep in mind that when creating content, it should not be too short and should cater to the audience at hand. Length dramatically matters too: Okdork.com and Buzzsumo came together to analyze 100 million articles. The results found that the length of the piece and its share-ability are strongly connected. Noah Kagen of Okdork was quoted as saying, “The longer the content, the more shares it gets, with 3,000- to 10,000-word pieces getting the most average shares.”
When it comes to creating quality content, this doesn’t just mean the blogs that you publish, it also means the overall website as well. The design of the site needs to be professional, intuitive, and responsive. This is the first thing a visitor to your site will notice, even before reading any blog posts or other publications. Without these key elements, no one will read your blog or buy your products.
To support this, Derek Halpern discusses how in a recent study, individuals “reviewed the reasons why people distrusted a website, [and] 94 percent cited DESIGN problems.” Without an aesthetically pleasing site, your blog doesn’t stand a chance.
Promote, Promote, Promote
Many new business owners tend to over-think the promotional aspect, however, there is a simple and effective marketing solution. Send out emails to others who have shared similar content. This may sound like a quick and simple way to spread the word, but while it will be simple, it won’t be quick.
For this task, Buzzsumo is again and ideal tool to utilize. Search the keywords for articles similar to the one you have produced. You will see a list of similar, relevant posts. By clicking the “view sharers” button you will be given a list of individuals who have shared the piece. Select and contact those who have a substantial Twitter following. This list can be sorted by number of followers to speed up the process.
Once e-mail addresses have been acquired and the e-mails are ready to be sent, it is best to employ a tool as this process can take a tremendous amount of time. One great service for this would be Yesware as it will conserve hours of time by saving individuals from drafting and sending hundreds of e-mails. The first month of service is free, after that it’s just $25 a month. Yesware is capable of tracking emails to allow users to gain a better understanding of which subject lines deliver more return. In addition to these services and techniques, here are some other fantastic marketing tools to generate more visitors to your site.
Have you used any of the tools mentioned and if so how have they improved your site’s traffic?
Conscious online marketer, web executive, and multi-faceted writer Tina Courtney has been creating and fostering online innovations since 1996. Tina has assisted many clients in maximizing online production and marketing efforts, and is a staff writer for SiteProNews, one of the Web’s foremost webmaster and tech news blogs. She’s produced and marketed innovative content for major players like Disney and JDate, as well as boutique startups galore, with fortes including social media, SEO, influencer marketing, community management, lead generation, and project management. Tina is also a certified Reiki practitioner, herbalist, and accomplished life coach. Learn more on LinkedIn, Facebook and Google+. Visit My Google+ Profile