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June 26, 2015

T-Mobile Wants Customers to Jump On Demand

New Program Lets Users Swap Smartphones When They Want

T-Mobile CEO John Legere introduces JUMP in this 2013 company photo.

One has to hand it to John Legere, the man doesn’t hold back.

t-mobileThe T-Mobile president and CEO held true to form Thursday as his company unveiled a new program allowing users to swap out their phone whenever they want. The Jump On Demand program has customers paying a monthly fee for a new Smartphone with the option to change their device whenever they wish.

It’s a bold move by T-Mobile — which has taken to calling itself the Un-carrier — and was amplified by Legere’s comments.

“While the carriers are breaking every promise they’ve ever made with their knock-off upgrade programs, we’re racing full speed ahead, making one of our most popular moves even better,” Legere stated in a company press release. “JUMP! On Demand is the best way to get a new smartphone whenever you want. Zero out the door. Zero at upgrade. Zero fees. Zero wait. Zero BS.”

The new program seems pretty legitimate though phone trading is limited to three times a year and there will no longer be the phone insurance included in the $10 fee for swapping phones. However, as reported by Engadget, that $10 fee is now eliminated.

The program seems pretty much like a lease from a car company. The phone a user is using isn’t really theirs and will, eventually, be given back to T-Mobile to be handed down to another user.

Regardless, it’s an interesting move by a carrier that has been struggling to maintain its presence in the market and has been known to do a variety of things to keep customers and attract new ones.


W. Brice McVicar is a staff writer for SiteProNews.