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July 9, 2015

Six Brands Define the Tech Industry

Photo Credit: Samsung Galaxy S5 with Gear Fit smartwatch by Kārlis Dambrāns licensed under CC BY 2.0

When it comes to technology and the future, it’s hard to predict which direction the industry will go in. We know that technology has the ability to change our lives and the way in which we operate, but despite not knowing what fancy gadget will be invented next, we do know that the tech industry doesn’t look set to slow down anytime soon.

With this in mind, we have compiled a list of six brands we feel are set to redefine the tech industry and make the future of technology even more exciting.

Interested to find out more? Read on to find out what we’ve come up with.

1. Apple

It’s clear to see why Apple is on the list — this brand has played a large part in redefining technology in recent years. In fact, we could even go as far as to suggest that Apple has actually revolutionized the way we look at technology and improved the way we communicate both in our personal and working lives.

Apple always has something up its sleeve, which often results in other brands following in its footsteps creating an equally good alternative to Apple software. From iMacs to iPads — and more recently the Apple Watch — it doesn’t look like Apple is set to slow down anytime soon.

There have even been rumours of an Apple car, which could be set to rival Tesla’s electric vehicle. But, according to Apple CEO Tim Cook, Apple has been working on a number of products that no one has predicted yet. We could, therefore, see an Apple invention in the coming years that we never thought possible. We really have to stay tuned when it comes to Apple because you never know what could be around the corner.

2. Google

There is nothing new about trying to use Internet-era technologies to make the world’s cities function better. But Google’s emergence on the scene — with a declared goal of making life better for billions of people — has brought new attention to a field that most experts say has been slow to deliver on its promises.

With features such as Gmail, Google Drive and Google Analytics, it’s easy to see why Google is a strong contender to shape the way in which the technology industry will evolve. These features are great for businesses too, so not only could Google redefine the tech industry, it could also improve the ways in which businesses interact with clients and engage with other members of the company.

3. Samsung

For a while, Apple was the go-to brand for new and exciting inventions, whilst other companies have followed in its footsteps in the hope of creating a worthy alternative to Steve Jobs’ creation. However, in recent years, we’ve seen Samsung storm the scene and potentially change the way we view technology with new and exciting inventions that could rival Apple.

Although Apple is still hugely popular, it does rely heavily on other firms to produce the various components it uses in its iPhones and iPads. And for years, Samsung was a dominant member of this group. Furthermore, since the release of Samsung’s Galaxy touchscreen Smartphones, consumerse are giving the Korean giant a try as an alternative to the iPhone.

While we don’t think Apple is going to fall short of fans any time soon, already Samsung products are a worthy competitor to Apple’s.

4. Microsoft

Many people think that with the popularity of Apple racing ahead, brands like Microsoft are falling off the radar. This couldn’t be further from the truth and Microsoft is still very much alive and kicking.

Microsoft’s latest Windows 10 preview offers up a good look at what the company is planning for the future of laptops and PCs. While Windows 8 was never received well by consumers or businesses, Windows 10 aims to make things a lot more familiar. There’s more built-in apps, user interface changes, and a whole new touch mode designed for 2-in-1 laptops and tablets.

It is still a work in progress, but Microsoft is keen to take on board feedback and change parts of its operating system before it ships later this year. Microsoft means business this time, so could Windows be a more prominent feature in offices and homes, or will Apple continue to wear the crown? Only time will tell but Windows 10 will no doubt put Microsoft back in the game in the tech industry.

5. IBM

International Business Machines Corp. is making businesses smarter every day with features such as the IBM Cloud. It has business applications, developer services and infrastructure to help turn ideas into products, messages, procedures and more. Your business team can work smarter with the flexibility it needs to be more productive, collaborative and innovative.

This could be hugely beneficial for the tech industry because quicker services means more efficient results. Also, every business is now in the software business because everything from core systems and processes to applications that handle functions like digital marketing can depend on the likes of IBM software. It’s no longer enough to get a great idea to market. Now, we need to get it there fast and IMB could be the answer for that.

6. Tencent

Tencent, a Chinese Internet company, is gunning for global expansion. With functions like Facebook, Amazon, Twitter and Uber all rolled into one, it’s clear why Tencent is now expanding beyond China.

Tencent has started to explore international markets such as Southeast Asia and India and has funded a number of small American startups and taken stakes in big gaming companies.

True, Chinese Internet companies have some inherent advantages: Facebook is banned in the country, and Google retreated from it. But Tencent’s success can’t be pinned on that handicap. The company embraced mobile years before Facebook, and has built a platform, used by 355 million active users, that functionally offers every popular service that Americans are familiar with — including Facebook, Twitter, WhatsApp, and Zynga, all wrapped up in one app.

If Tencent nails the balancing act of acting as essentially two separate companies (in China it is everything it needs to be but outside China it will have to engage with a world that doesn’t take kindly to that) it could become the East’s breakaway tech giant, changing the entire global dynamic of Internet players and how they compete.


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This blog was written by Jennifer Smith on behalf of ITR

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