July 21, 2015
Social Network Updates Site to Mirror Mobile App
Instagram has been a leader in the mobile world and, now, the photo-sharing social network is stepping up its desktop game.
Changes to the network’s website were unveiled Monday with users now able to search for people, look for hashtags and carry out searches on their laptop. This is a major improvement as users on the website were only able to look at photos and see who had liked their images.
The new changes bring the website to the same level as the mobile app.
“Web search is part of a broader commitment to improving discovery across our platforms,” an Instagram spokesperson told Forbes. ”With 70 million photos shared to Instagram each day, if something is happening in the world, it’s likely being captured on Instagram.”
This marks the first major upgrade to Instagram’s website despite the fact it launched the site roughly three years ago, C Net reported. The mobile app has always been more advanced giving users more options but, for some reason, the site seemed to lag behind in both features and priority for Instagram.
More than 300 million monthly users are active on Instagram which has grown into one of the most popular mobile apps in the world. Facebook acquired the app for $1 billion roughly three years ago.
An Instagram spokesperson who spoke to C Net said the changes are meant to make Instagram, on any platform, a user-friendly experience.
“While Instagram.com is designed to be complementary to the mobile apps, it’s important to the global conversations that happen on Instagram,” said the spokesperson. “Instagram.com allows you to view Instagram content from anywhere, and brings the Web at large into the Instagram community.”
W. Brice McVicar is a staff writer for SiteProNews.