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July 30, 2015

Google Launches Search Ads on Google Play

Developers Can Pay to Have Apps Appear on Top

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Photo Credit: meneame comunicacions, sl via flickr

The Google Play store’s ability to generate cash for the Internet giant took another major step forward this week.

google-play-store-logo-2-650x0After months of testing in a beta version with a small number of companies, Google has announced it is opening the door on sponsored ads in its online store. This means when people search for a particular kind of app at Google Play, the first results they see may, in fact, be advertisements purchased by companies.

It’s been roughly seven months since Google began experimenting with search ads at Google Play. Back in February the company announced it was launching a test project.

“We’ll have more to share in the coming months about the expansion of this program as we look at the results and feedback. We believe search ads will be a useful addition to Google Play for users and developers alike, and we hope this will bring even more success to our developer community,” wrote Michael Siliski, Google Play product management director, in a blog post in February.

Obviously, the experiment has paid off because the program expanded beyond beta this week.

As Tech Crunch reported, the move enables developers to run advertising campaigns reaching more than a billion people who use Android devices in nearly 200 countries. The option is, however, currently available only to the developers already running Search app install campaigns on AdWords.


W. Brice McVicar is a staff writer for SiteProNews.