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August 6, 2015

Why Avoiding Social Media Marketing Is Bad for Business


There are still a lot of businesses today that have little or no online presence. Not only should a business have a website, but maintaining an active presence on social media is also an important part of being successful. If you want to build your brand, you have to rely on more than just the old-fashioned forms of marketing.

Have you been avoiding social media for your business? It is time to reconsider. Here are some of the biggest reasons why you need to start focusing on this marketing platform today:

Potential customers won’t know how great you are

Sure, you probably have a small, loyal group of customers who love your products. They probably want to show their support online to help your business thrive. If you have no real online presence, especially on sites like Facebook, then you are not giving them the opportunity to sing your praises to others.

Social networks are outstanding arenas for sharing customer testimonials. Consumers today rely heavily on what is called social proof. Social proof is like a seal of approval. When others see that you have a lot of satisfied customers, they are more likely to try your product.

You don’t know what is being said about you online

Word of a bad experience travels faster online. If you are not using any social platforms, many negative comments and complaints will go unnoticed by you.

Bad experiences happen. The important thing is to be able to respond when people make a public complaint. Consumers want to know that they are being heard. Potential customers want to know that you are ready to correct any mistakes and open to discuss changes.

You also miss out on the good things that are being said about your business when you ignore social media. You want to be able to thank your loyal fans and show them that you are listening and that their opinion matters.

You miss out on chances to interact with your audience

Social media is about interaction. You want to build a following and boost customer loyalty for your brand. This is a platform for you to share ideas with your fans, give them an inside look into the person behind the business.

It is a place where you can gather information that will aid you in making changes and improvements. Or simply get to know more about your target consumer. Channels like Facebook and Twitter make it much easier to engage your fans and make those important connections.

You pay a lot more for traditional marketing

The cost of creating, printing, and distributing marketing materials can really take a bite out of your budget. Even something as simple as a radio ad can cost a lot of money.

Using social media to promote products and upcoming events is less expensive and is likely to get more of a response than more traditional methods.

You don’t know what your competitors are doing

Even if you have been avoiding social media, that doesn’t mean that your competition has been abstaining. Social sites give you the chance to see what competing brands are doing.

What products are they promoting? What are their fans saying? How are they engaging online? What trends are they noticing?

Don’t miss out on using this platform as a way to keep up with the industry.

Social media continues to grow as an important marketing tool for businesses today. Keeping your business out of the loop does more harm than good. If you want to be relevant and see your brand grow, then it is time to get online and make your voice heard.


Dawn Pigoni of Be Social Worldwide is a certified social marketing specialist and a social media virtual assistant. Dawn offers superb social networking, social marketing and social bookmarking to WAHMs, Small Business Owners, Internet Marketers, Affiliate Marketers, and Coaches who desire to bring stunning internet presence through social networking to their businesses. Get Dawn's free report, Social Networking today & see how she can assist you with being Social Worldwide!