Google is adding paid home service provider suggestions to its sponsored results section as the tech titan looks to compete with Yelp, Angie’s List and Amazon to name a few.
According to The Wall Street Journal, the listings will connect Google users with services such as plumbers, handymen, locksmiths and house cleaners — but only those that have been given Google’s stamp of approval.
A company spokesperson told The Journal that to qualify, the small businesses must have license, insurance and background checks as well as being reviewed by mystery shoppers.
The service providers who have been screened by Google pay to be ranked in the top part of these search results which connects them with potential customers.
So far, the service is available only in San Francisco, but it is expected to roll out to other cities in time.
The new service — a creation of Google’s advertising technology team — is part of AdWords Express, the search engine firm’s paid app for small businesses.
Customers will have the ability to “review the service operator, place a call directly and send multiple requests straight from Google’s results page.” That means they will never have to leave the Google website.