Twitter has announced a series of goals to achieve a company that better reflects the diversity of its users.
In other words, the microblogging firm wants its workforce to be a little less white and male.
“If our aim is to build a company we can really be proud of — one that’s more inclusive and diverse — we need to make sure it’s a great place for both new and current employees to work and to grow. That’s why these new goals focus on increasing the overall representation of women and underrepresented minorities throughout the whole company,” Twitter said in a post.
“Furthermore, it’s important to define what these changes will yield a year from now. We’re holding ourselves accountable to these measurable goals, as should you.”
Its global goals for 2016 are:
- Increase women overall to 35 percent;
- Increase women in tech roles to 16 percent;
- Increase women in leadership roles to 25 percent.
Goals set for the U.S. only are:
- Increase underrepresented minorities overall to 11 percent;
- Increase underrepresented minorities in tech roles to nine percent;
- Increase underrepresented minorities in leadership roles to six percent.
Twitter’s first diversity report, released last year, revealed that, overall, 70 percent of its global staff is male and 90 percent of the firm’s technology department is staffed by men.
In the U.S., 59 percent of staff members were white and 29 percent were Asian, making up the lion’s share of the workforce. Three percent were Hispanic, two percent were black and two percent were American Indian or Native, while three percent were two or more races and two percent classified themselves as ‘other.’