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September 1, 2015

Apple’s New iOS Could Cost Millions in Advertising

Ad Blocking Ability Another Blow Against Google

There could be a storm brewing and it may cost websites millions in advertising dollars.

Google gApple‘s newest iOS is slated to be released in the coming months and part of the system’s features will reportedly include an ad blocking option. This means users could be experiencing faster Internet surfing on their mobile devices without having to view advertisements.

Users may like that idea, but Google doesn’t. If iOS 9 does allow developers to include apps that will block ads on Safari it would cost, according to a Fortune report, millions in advertising dollars for Google which sees 90 percent of its $66-billion revenue generated from online advertising.

Peter Stabler, a Wells Fargo analyst, said the move appears to be another thorn between Google and Apple.

“It seems like this is part of the ongoing tussle between these two entities,” he told The Wall Street Journal. “It’s yet another arrow that Apple can put into the ankle of Google.”

The problem is, if an ad can’t find eyes to see it, then it won’t get clicked. Without those clicks, an ad is virtually useless. Why buy an ad if no one’s going to see it?

The move could create a backlash against Apple not just from Google but from advertisers, too.

Chances are though, this will also mean the advertising sector will have to find a way around the block.

“I suspect we’ll see the industry adjust to try to circumvent ad-blocking technology,” Andrew Frank, analyst at Gartner, told International Business Times. “It’ll be a game of cat and mouse.”


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W. Brice McVicar is a staff writer for SiteProNews.

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