September 18, 2015
Pinterest has reached a major milestone: 100 million monthly active users.
“Back in 2010 when we first started Pinterest, we were blown away by how many ways people found to use it. What started as a simple visual bookmarking tool quickly became a catalog of ideas that all kinds of interesting people—architects, designers, gardeners, chefs, parents—used to discover creative ideas they wanted to try,” Pinterest community manager Enid Hwang wrote in a blog post.
“Over the last five years, that small group of people has grown into a creative community of more than 100 million people and we’re constantly astounded by all the different things Pinterest has inspired them to go do.”
The virtual pin-up board had a number of impressive stats to report, such as doubling its number of pinners in just 18 months. And, of its 100 million monthly active users, 70 percent are saving or clicking links while the number of Pinterest searches are up 81 percent in the past 12 months.
International user numbers are also up significantly and now account for 45 percent of all members.
Fashion pins remain a staple for Pinterest, with 24 million added daily totalling nearly 300 million boards over all. There are more than 130 million boards on the site dedicated to home décor and 180 million to food and drink.
“Millions of Pinners come to Pinterest every day to plan their vacations, redo their kitchens and find healthy recipes to cook,” Hwang said. “We’ve also got teachers discovering ways to get creative in their classrooms and survivalists discovering ways to live off the land. Professional chefs are growing their own food and dads are making Ghostbuster-themed lunches for their kid. Motorcyclists, dog breeders, comic book lovers, royal family aficionados … they’ve all found their own place on Pinterest.”
Pinterest may still be far behind Facebook and Twitter when it comes to user numbers, but its membership continues to increase at a much quicker pace.
Jennifer Cowan is the Managing Editor for SiteProNews.