September 23, 2015
This not another list of video monetization platforms because at AdNgin we have the publishers’ concerns in mind. We know that monetizing videos is one of those concerns. But a constant supply of quality video content is even more difficult. That’s why we included a few video monetization platforms that also provide contextualized content.
YouTube is the biggest but definitely not the only video monetization platform out there. The fact is: as a video publisher or aggregator you have some excellent choices.
The YouTube Trap
It’s easy for publishers to fall into the trap. We start thinking of video monetization in YouTube terms. The ads preroll at the start of your videos, and then get out of the way for your content. But online video growth isn’t slowing down — and it won’t. Video publishers now get the benefit of new monetization platforms and strategies. Online video has started out by mirroring traditional TV models.
There are sponsored content, merchandise, content licensing, and even PPV (pay per view) platforms! But technological innovations mean that it’s hard to know what to expect in the future. For instance, what kind of effect will the Internet of Things have on video ads? Will we see personalized video ads that can identify us by DNA? This audience shift and monetization convergence isn’t going to stop so if you want to stay ahead of the monetization curve and make some extra revenue on the way check out these top 10 video monetization platforms you can start using today.
So what are the top 10 video monetization platforms for you to choose from?
- AdNgin Video Widget
- AdSense for Video
Brightcove is a platform designed with online marketing strategy at its core. Publishing with its Video Marketing Suite works great for lead generation. It lets you drive traffic back to your site to get the conversions. It even accounts for SEO factors and social media sharing. It has built in analytics to report the activity your videos generate. Live streaming is also supported.
Wochit is a pretty cool platform. It allows publishers to be video creators by using the Wochit video library. You can combine various videos snippets into one storyboard and use your own voiceover to make it your own. It makes the whole process of video creation quick and very affordable. They will also provide publishers with video content contextualized to match their own website’s niche.
Liverail got Mark Zuckerberg’s attention to the tune of up to $500 million. Facebook acquired them in 2014. That comes with the huge benefit of direct access to Facebook data. The result is people-based targeting. That’s why advertisers love it. Publishers love it because it can manage and optimize mobile and desktop demand sources, including direct advertiser relationships and third-party demand sources, all in one place.
Kaltura provides something similar to a YouTube channel on your home turf. However, since it is your home-turf, you have more control over how you want to monetize your content. They offer their Out of the Box Video Portal. It has some advanced integration options with other CMS platforms like WordPress. It also supports video overlays, calls to action, and email registration forms. This all helps with lead generation.
Facebook offers video creators 55% of ad revenue in their pilot program. As of July 2015, they were working with selected partners in the program. Yet, to attract more video publishers to the network, this program will have to expand. When this happens, it will give video publishers a monetization platform with generous revenue sharing. Not to mention billions of precisely targeted eyeballs to get in front of. Look out YouTube?
YouTube did over $4 Billion in ad revenue in 2014. We’d like to zero in on the competitors… but the list wouldn’t be complete without the platform taking its rightful place here. Facebook is emerging as a major competitor to youTube’s video monetization platform… but don’t predict its demise just yet, YouTube is already a well established monetization platform but when you’re owned by Google you can be sure they’re taking it easy.
Let’s just call Dailymotion France’s answer to YouTube. Afterall, it is straight outta Paris, and one of the leading video platforms in the world. Their monetization platform has a similar feature set to Brightcove, but it pairs much better with a glass of red, and you may get to attract snooty premium advertisers by speaking with a French accent!
8. AdNgin Video Widget
Ok, so Adngin has a great option for you. As a part of our service, we offer an advanced video widget. AdNgin has partnered with WochIt to provide Google AdSense publishers with video content that matches their website’s content. That includes page by page contextual matching. How does this work? It’s actually very simple. With the same ease of use and efficiency that you can create multiple AdSense setups you can now add engaging new video content to your website. The videos are produced on daily basis and can be filtered by a topic and/or specific keyword. Just point and click your way to more engaged users.
Matomy’s video network has a two sided approach that is similar to WochIt. They can provide video ads to run with your content or they can provide the video content itself. They work with leading International brands across all verticals. Their team works with you to create a customized plan for your site. The goal is to maximize engagement — and ad revenue.
10. AdSense for Video
They say one of the best ways to attract people to you is to play hard to get. AdSense for Video is a program that lets you monetize video on your own platform (outside of YouTube). But you still run AdSense ads and share revenue. They have a signup form for you to apply. Beware. They require your videos to have more than 2 million impressions on a monthly basis. If you are achieving that level of views, congratulations! If you’re not there yet, consider it a great goal.
This cool little tool was actually brought to our attention after this post went live. But, far be it from us to exclude a nifty solution from this list. Total-Apps provides a “donation” overlay with a call-to-action for viewers, and the videos can be uploaded with the overlay to Facebook. This could be a great solution for fundraisers who are looking for a new way to raise funds.
What is your video monetization strategy?
YouTube controls the most eyeballs for now and is easy to get start with. By the time you get to this spot, you’ll know that there are a bunch of different platforms. Each of them has their own unique strengths — and sometimes frustrating exclusivity.
Brightcove, Liverail, and Kaltura all give you more powerful publishing capabilities. They work on your own site. But you may find our AdNgin video module to be one of the most dynamic for you. It’s best equipped for discovering the right video and ad content mix that will get good results for your traffic and impressions level.
For now, I guess we’re going to go watch some Meok Bang live streams… while eating a measly peanut butter and jelly sandwich. It’s not the type of Le Cordon Bleu appetizers they must serve at Dailymotion… but, hey, it still goes great with a cold glass of milk.
Before you go, tell us which video monetization platform you’re currently using and which of our top 10 have you experimented with?
I'm Head of Marketing Operations at AdNgin. Before coming to AdNgin, I was a marketing professional focused on SAAS business models. When I'm not working, which is rare, I sail and hang out with my son, Jonathan, and wife, Meital.