It may sound a little Big Brother-ish but Google‘s banking on a new advertising mechanism to generate big bucks.
“Whether they’re searching on Google, checking promotions on Gmail, or watching videos on YouTube, we can deliver the most relevant information based on what they’re doing, wherever they are, when they’re looking, and on any device they’re using,” Google said in a blog post explaining its new project. “Today, we’re building on these capabilities with new ads innovations to deliver even more relevance.”
What is it? It’s called Customer Match and it will allow advertisers to target potential customers through YouTube, Google and Gmail based on past practice and companies’ customers lists.
In a report, Media Post explained ads will be able to follow a signed-in Gmail user. This means what that user is searching or viewing on YouTube will be documented so advertisers can use that information to find their audiences.
The move is quite similar to Facebook’s ‘Custom Audiences’ and has been targeting preferred customers for roughly three years, Time reported.
“With Customer Match, your brand is right there, with the right message, at the moment your customer is most receptive. Only Google can help you do this to delight your most loyal customers in the moments that truly matter,” said Google’s senior vice president of ads and commerce, Sridhar Ramaswamy, in the blog post.
Customer Match will be rolling out to advertisers and, of course, customers within the next few weeks.