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October 12, 2015

How to Make the Most of Pinterest’s Buyable Pins Feature

Pinterest has added an incredible feature that most businesses need: Buyable Pins. This allows businesses to sell instantly on one of the most popular social networks today. Many Pinterest users already use the social network as a shopping list or a wish list for future purchases. Now, your potential customers can simply click on a pin and buy the item they want.

So, how can you get in on this valuable Pinterest feature?

Sign up

Right now, Buyable Pins are only available to some businesses. Big-box retailers and a handful of eCommerce sites are able to use them. For most businesses, though, there is a waiting list to join. Once you are approved, you will be good to go.

One way around that waiting list is to be a Shopify retailer. If you power your online store through Shopify, then you are able to add the Pinterest feature right away.

Use analytics and watch your audience

You need to keep an eye on your audience if you want to be serious about marketing on Pinterest. Through your business account, sign up for the analytics platform.

With Pinterest analytics, you can see information like repins, clicks, impressions and views. You can also see the demographics of the people interacting with your pins, such as gender, race, languages, interests and location.

Watch what your audience is doing here. They will tell you what it is they are looking for if you pay attention to the things they are pinning on their boards. What are they sending to friends? What pins are they liking?

This is all information that you can use to drive your own sales.

Be more active

Pinterest is a site that sees a lot of activity throughout the day. You need to make sure that you are keeping up with the flow.

Stay active. Share more pins. Engage your audience. If they post comments or questions, make sure you reply back to them.

Pinterest is transitioning from a social media platform to a sales channel, so be ready to take a more active role.

Test yourself on mobile devices

The majority of Pinterest activity happens on a mobile device. People who are searching Pinterest on their phones or tablets are more likely to pin and repin the things they like than people using Pinterest on a computer.

Since the mobile aspect is so important, you need to check and make sure that your pins, and especially the Buyable Pins, are working best for mobile users. Look at your pins versus others. You might be surprised at the differences.

Make sure that you are tweaking your pins so that they are showing up to their best advantage.

Use information from promoted pins

The Promoted Pin feature can help you gain information about what types of pins will work best as a Buyable Pin.

Track the performance of the pins that you promote. If they are seeing a lot of action, are getting pinned and shared often, then there is a good chance that those pins will make excellent Buyable Pins.

Are you looking forward to this new Pinterest feature for your business?


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Dawn Pigoni of Be Social Worldwide is a certified social marketing specialist and a social media virtual assistant. Dawn offers superb social networking, social marketing and social bookmarking to WAHMs, Small Business Owners, Internet Marketers, Affiliate Marketers, and Coaches who desire to bring stunning internet presence through social networking to their businesses. Get Dawn's free report, Social Networking today & see how she can assist you with being Social Worldwide!

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