As its financial struggles continue, HTC is launching what may be a key to putting the company back in the ring with competitors such as Samsung and Apple.
Slated for a November release, the One A9 Smartphone is similar to the iPhone in appearance and comes with the anticipated chrome including a five-inch, edge-to-edge, 2.5D Corning Gorilla Glass 4, full HD AMOLED screen cascading into the metal frame, giving users brighter and more vivid colors for brilliant graphics and gaming, even in direct sunlight.
But the clincher is the fact HTC plans to launch the device unlocked with the Android 6.0 operating system. With an introductory price of $400, users are also getting damage protection for free and will be able to get Android Marshmallow updates within 15 days of when Google launches updates to its Nexus phones.
Computer World reported the company’s American president Jason Mackenzie, during a Tuesday press event, hyped the phone noting it provides a “greater level of freedom” for tech lovers.
“The One A9 is the best smartphone we’ve launched in years,” Mackenzie stated, noting it also comes with a 30-day trial period. “If you don’t like it, send it back.”
A company press release referred to HTC as a “pioneer” in Smartphones noting the One A9 will break new ground in the sector.
“Today we’re taking that heritage of innovation to the next level, unveiling a phone that stands apart in a market increasingly dominated by a company which controls every aspect of your phone,” CEO Cher Wang said. “The HTC One A9 breaks from this trend by offering an incredible design, fantastic performance, cutting-edge software features and the freedom to take full control of your smartphone experience.”