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November 3, 2015

Tablet Stand Addresses Ergonomics and Binge Watching

Kickstarter Campaign Raises Four Times $10,000 Goal

Knowing one’s audience is key in marketing and the creators of a new tablet stand certainly appear to be targeting the right audience.

tstandlogoMontreal-based Surface ID has launched a Kickstarter campaign for Tstand, an ergonomically-friendly stand that can be shifted and moved to accommodate a tablet in a variety of positions. The stand is shown being used in a handful of ways by the company, but one that will certainly grab people’s attention is its ability to sit comfortably on a user’s chest so they can lie back and comfortably enjoy watching movies on their device.

It is, essentially, a binge-watcher’s dream.

“Tstand solves the ergonomic problem of holding your tablet in an uncomfortable position over a long period of time,” the company’s site explains. “With its patented reversible base, it can go from a device being used in a relaxed environment to a work station. Its H-shaped base hugs your chest while ensuring maximum comfort and stability. Tstand was designed to make tablets comfortable and more ergonomic to use.”

Users seem to be buying into it, too. The crowd sourcing campaign has raised $45,000, four times more than its $10,000 goal. And there’s still time to back it.

The campaign focuses, in part, on those out there who binge watch with the Netflix logo appearing on the screen of a few tablets gripped by the stand. It’s a point that wasn’t missed by Slash Gear as it reported the stand would be the perfect tool for those who can’t get enough of the movie streaming service.


W. Brice McVicar is a staff writer for SiteProNews.