November 11, 2015
Are you at the helm of a startup? Looking to get a logo designed for your new business? Or do you need a new look for an established business? Remember to think and act smart to ensure that your logo is worth its cost. Culled from sites like Sitepronews.com, Designhill.com, and Entrepreneur.com, here are a few things you’ll find useful:
First, the brand. What is it about? What are your brand values?
In a blog published at Sitepronews.com, Simon Dell reveals that a logo is meant to convey a slew of meanings, concepts, values and even visual stories. But before a logo can effectively communicate your brand message, you’ve got to have one first. What are the values of your business? What principles or beliefs do you stand for? Your brand should be about these things. It’s you, your reputation, your stand on customer service, your belief about professionalism. Create that narrative—your brand story—and your logo will go from there.
Know the basics of logo design. Learn as much as you can. But don’t get bogged down with too many details. Just start designing.
Teach yourself and ask yourself the following questions:
- Is the design simple?
- Are there too many elements crowding the design that you really can’t sense much of the brand message anymore?
- Is it memorable or boring?
- Is it original, or does it remind you of another product or company entirely?
- Do you think it’s trendy or timeless?
- Is it appropriate or not?
- Does the design only work in color, or will it deliver the same punch when it’s printed out in grayscale or resized to postage stamp dimensions?
Over and above these details, make sure that everything in your logo is relevant to your brand.
Logo design is creative work. But don’t work on inspiration alone. Learn your design process.
How do you work? Pin down your process. This will make it much easier for you to complete the project. Think about what you want. What are the goals of your project? What brand message do you want to establish, to send out to your target market? After that, come up with a creative brief. This is good practice for you, especially if you’re building a logo to help promote your skills in logo creation.
After the brief, do you make a draft immediately? Jot down ideas? Freelance journalist and former assistant editor at Entrepreneur.com, Brian Patrick Eha suggests you make sure you include research on your industry, your business, your company history and your competition. Be thorough in your research. Also, check out possible references. If you’re doing something another older, and much more established company has already done in the past, see which logo styles worked and which ones didn’t.
When you start developing the design concept, make sure everything is in line with the creative brief. Consult it regularly to make sure you’re on track. Sometimes, too many ideas can distract you and lead you away from the brief—or the brand. Don’t let that happen. Also, take a break every once in a while. This will help improve your focus and concentration rather than spending hours on end staring into the screen.
Ask others. Learn from your competition. Research.
How do you make your brand shine and resonate with your market in a way no one ever has? By learning as much about the process as you can. Aside from checking out other possible references, try asking around for advice. Join networks or groups. Look around for forums. Make friends. Widen your network. The bigger it is, the more people you can talk shop with. Scout for web design resources, online and offline. Don’t limit yourself to sites. In a blog published at Designhill.com, writer Jelly Shah suggests you check how competitors present their brand, what meanings does their logo reveals and what feelings and aspirations does their logo reflect?
Go after more specialized content about logo design by buying books. Don’t just rely on free resources to improve your knowledge and skills. If you’re going to build a business, you’ve got to have the best resources.
Practice a lot
Remember, practice makes perfect. Practice a lot before finalizing your final draft. Ask your friends, family, employees and even acquaintances for constructive feedback. Seek the guidance of pro designers. A bit of mentorship along the way is a good place for you to start. Each time, you try your hands at designing your logo, analyze if the draft has enough power to make your startup’s foundation on which you can build your image, marketing materials and more.
Sitepronews.com reveals that the design of your website, business cards and all company literature is based on a business’ logo. So starting with something that doesn’t just work with you, but for you by increasing recognition is the best thing you can do for your startup.
Fail a lot. You’ll learn that way
There’s no shortcut to come up with the perfect business logo for your startup. But you’ll get there faster if you fail a lot. So don’t be afraid to take risks, whether in the concepts, styles or materials you use and try to pair up. Playing it safe will get you nowhere. Explore your options. Don’t stop learning. It’s not about how much you fail. That’s inevitable. It is how much you’ll learn from failing that will get you what you need to make the perfect logo and build a strong brand.
Wrapping it Up
Designing or having a business logo designed goes beyond developing an attractive symbol. The process involves various factors and steps. For this reason, ensure that your logo design is able to take the elements of your brand and showcase it to the world in a way that’s even more awesome. Remember, for a startup, a good first impression is a must to maintain a great reputation.
Jyoti Bhandari a blogger. In his spare time, he generally writes on topics concerning design, eCommerce and startups. When not writing, he loves spending time playing video games and watching cartoon movies.