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December 7, 2015

TAG Heuer Ramping Up Smartphone Production

Demand for Connected Means 800 More Per Week to Be Manufactured

Time is ticking for TAG Heuer to meet demand so the Swiss watchmaker is increasing production.

SmartwatchThe company met some skepticism when it initially launched its line of high-end Smartwatches earlier this year but the joke’s on the naysayers. In fact, the company is adding about 800 timepieces per week — up from the current 1,200 — to meet a growing market.

The company’s CEO, Jean-Claude Biver, recently told Bloomberg online sales of the watch will be suspended to ensure stores have the product on shelves.

“Considering the success of this single and unique watch, we will develop a collection made out of different varieties, executions and materials at the end of next year or beginning of 2017,” Biver said.

The high-end watch retails for roughly $1,500.

Slash Gear reports the company has received orders for more than 100,000 units of the Connected watch. That shows a market not just for the company’s smartwatch but for models from other companies, too.

“TAG Heuer Connected is equipped with directional wind and weather monitoring, RaceChrono Pro capability, and Google Fit, each designed at the synthesis of style and precision thanks to its innovative interactive counters,” the company explains on the watch’s site. “Bold, custom themes allow numerous display options and Android Wear connects you with thousands of apps that you can tailor to your taste.”


W. Brice McVicar is a staff writer for SiteProNews.