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December 8, 2015

How to Choose Between Native and Hybrid App Development

Image courtesy of (KROMKRATHOG) /

A business mobile application needs to be well-planned to achieve the desired objectives: downloads, customer conversions and customer loyalty. As a business owner, one has to ensure their apps function well and look good, so it appeals to the target audiences. You also must keep in mind the allocated budget for the design and development.

Although both, native and hybrid app development models have their own set of advantages, one has to weigh them according to specific business requirements before making a choice. Choosing hybrid development just because it is cost effective or native development because it converts into user-friendly apps is very a small part of the big picture.

Here is a detailed analysis of how to choose between native and hybrid app development.

Why Choose Native?

Native apps integrate with the functionality of the device and are useful in case you need features such as GPS, push notifications, SMS, accessing the camera or address book. Most of the apps built for the end consumer do require these functionalities. Let’s take the example of a taxi booking app. A taxi booking app requires access to the location of the end user for tracking the pick up location. It also requires the ability to send push notifications to the end user offering discount coupons. eCommerce shopping apps too, regularly send out push notifications and SMSes to end customers, about the latest offers and updates.

A hybrid app does not provide these integrations and, therefore, would not be the most suitable choice for developing such apps.

Since native apps integrate with the device capability, the look and feel of native apps goes very well with the interface of the device. This makes the native app more appealing to the user, as compared to a hybrid one.

Native apps also get the advantage of data security as they avail the security features of the operating system they are built for. If security is the prime concern of the business, then one should definitely choose native development over hybrid.

Why Choose Hybrid?

One of the core reasons for businesses to choose a hybrid app over a native one is that it costs less to develop as well as maintain. A hybrid app is a Web-based app that looks the same across devices and platforms. A hybrid app does away with the need to write code multiple times while developing for different platforms. Therefore, the resources and time required to build hybrid apps is much less as compared to native apps.


Hybrid apps surely fail to compete with native apps, when it’s about usability and speed, for the end user. Native apps also score over hybrids as far as security is concerned. While choosing to go for a native app, one also has the option to choose and develop for one platform first and test market the app. This helps in retaining interactivity level of the app while keeping the initial costs of development to an optimum level.

Choosing the development model for a business app is a crucial decision and would vary with the kind of business one is developing for. One should also keep in mind the objectives the mobile app is expected to achieve.


Ved Raj is a business enthusiast. He writes about start-ups, remote teams and outsourcing. He is working as a marketing manager with ValueCoders, a leading provider of remote development teams.