December 9, 2015
Company Focuses on Cloud-Based Video Services
IBM has acquired a provider of cloud-based video services with a goal to boost cloud computing initiatives.
No financial details were announced, but IBM confirmed it has scooped up Clearleap Inc. The company was founded in 2008 and is based in Georgia but operates data centres in both North America and Europe.
“Clearleap joins IBM at a tipping point in the industry when visual information and visual communication are not just important to consumers, but are exploding across every industry,” IBM Cloud senior vice-president Robert LeBlanc, said in a press release. “This comes together for a client when any content can be delivered quickly and economically to any device in the most natural way.”
The company will be integrated into IBM‘s operations so customers have a fast, easy way to manage, monetize and grow user video experiences while delivering them securely. The move comes as IBM is trying to unlock the value of video as that format continues to become a more integral part of business.
“With consumer demand for video growing exponentially, the business of creating compelling and personalized video experiences is booming. This makes the acquisition by IBM, a global leader in technology, a perfect fit,” Clearleap CEO Braxton Jarratt said.
“As a part of IBM, we can extend the capabilities and global reach of the Clearleap innovations to grow and scale like never before.”
Video is not a new format for IBM with the company having a long history of developing video and digital media innovations. The company has more than 1,000 patents in the sector and has also been awarded four Emmy Awards for innovations in the field.
W. Brice McVicar is a staff writer for SiteProNews.