December 30, 2015
Massive Report Shows Events, Individuals Who Dominated News
The most talked about person, on Twitter, in 2015 was Donald Trump.
Trump, and a handful of other individuals and issues, dominated the 140-character network throughout the year according to a massive examination of tweets carried out by Medium.com. The report shows which topics and people garnered the most activity online and shines an interesting light on the news and newsmakers of the past 12 months.
“Powered by the Optimized Listening social analytics platform, we analyzed an estimated 459.9 million Twitter mentions across more than 150 trending topics and issues,” the report explains. “Excluding perennial subjects of conversation — like President Obama (who received 55 million mentions), and the Republican and Democratic parties, the most discussed person or issue in the news this year was Donald Trump, with 43 million U.S. mentions, followed by Hillary Clinton, with 31.5 million.”
The report breaks down Twitter activity into a variety of sidebars. For example, the study tracked which events, throughout the year, resulted in large spikes in Twitter activity. The largest was the terrorist attacks in Paris with 8.9 million tweets between November 8 and 15.
Yet, it was American presidential-hopeful Trump who continued to gain momentum throughout the year – just like his campaign – and managed to end 2015 with the title of the most discussed individual.
“From late July forward, Donald Trump dominated the vast majority of news cycles on Twitter, losing the title of most-mentioned for just a handful of weeks across all audiences,” the report stated.
W. Brice McVicar is a staff writer for SiteProNews.