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January 12, 2016

The Best Tips for a Great Web Page

Photo Credit: Éole Wind

We have all been there. You have found a great link for a blog or an article and upon clicking it takes you to a website where it wants you to click through 20 pages of a slideshow. Or, those website where the moment you click, a cacophony of noise welcomes you. Or, those flashy websites which takes forever to load. Also, those with abundance of adverts. Chances are you would press the back button and bail out of the website faster than a speeding bullet.

Gone are the days where a visit to a website used to be like a visit to a carnival with flashy lights resplendent with shining text. Today’s websites dominate the way we connect, communicate, shop and make decisions. In short, today websites dictate how we live life.

Unless your website commands a No. 1 to No. 5 position in Alexa ranking, chances are your website is struggling with trust issues every time a visitor lands on your site. The layout of your website, colors, fonts and images and the general look and feel can be the difference between success and failure. Learn some tips for a great web page below:

Your Page Must Load Fast 

Online visitors are impatient and if your page takes a long time to load, you can kiss your visitor goodbye. Studies show that if your web page takes longer than three seconds to load, you risk losing your customers and in turn, revenue. There are many online tools available where you can measure your page speed. Once you have discovered that your webpage is slow, you can optimize the site to ensure that your website loads faster. There are many ways through which you can make your webpage load faster such as implementing a content delivery network (CDN), using low size images, caching, evaluating your plugins, enabling compression and reviewing your hosting provider.

Take Care Of The Page Size

Normally our focus is on the width of pages and there have been long debates among Web designers as to how wide the webpage should be. However, people rarely give thought about how long the webpage should be. Earlier, ‘scroll’ was a dirty word and more focus was on putting the content above the fold, instead of cramming it below. But, many studies have found out that the scrolling is preferred to clicking on different pages. Ideally the webpage shouldn’t exceed two pages of doubled spaced, 12-point text.

Think Local & Write Global

Great websites recognize the importance of appealing to larger audiences. When you are writing content or providing products and services, ensure that your currencies, measurements, time etc. are clear and understandable.

Your Page Needs Great Navigation

The navigation of the website is extremely important. The navigation doesn’t just affect the traffic and search engine rankings but it also affects conversions and the bounce rate. The website’s navigation system is like the road map and just like how a road map dictates the proper course plotting for a visitor, the website’s navigation system also ensures usability. Always have a standard navigation system throughout the website — a consistent navigation system makes it easier to use. Keep either to a horizontal or a vertical navigation system and avoid drop down menus. Also, go for the standard order with minimal clicking. Avoid adding really long navigation items.

Appropriate Colors

Colors have a huge sway over our emotions. Colors can make us happy, sad, relaxed or excited. They are a non-verbal communication tool and generate emotional reactions. The first thing which a user notices when she/he lands on your website is the color and if you can nail the color palette with your website and communicate meaningfully about your website, you can generate desired response. You need to use colors the right way with the right purpose for your target audience. For instance, if your target audience is women then you should use colors like blue, purple and green. If your target audience is mostly men, then you should avoid purple, orange and brown. Blues can be used to invoke trust while greens are ideal for outdoor products and environment websites. Black imparts a sense of luxury and value.

With all these tips you should also ensure that your content is written well with no grammatical mistakes. Proofread your content to see if it matches the tone of your website. Also, ensure that all the Web links work perfectly. Ensure pictures load perfectly by using smaller images. Check browser compatibility to see if your website works well on all major browsers. Also ensure that your website is responsive and works well on mobile and tablet devices. Ensure you use white space well with proper gaps between images and text to give a breathable space to your website. Remove clutter wherever possible.

If after all these tips, your webpage has speed and downtime issues, you may want to look into your hosting provider. Your Web hosting provider should be reliable and provide guaranteed uptime.


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