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January 13, 2016

The Dos and Don’ts of Mobile Marketing

Digital marketing has turned the business world upside down and is now taking the companies that have adopted its to great heights. Social media, e-mail, online forums and mobile marketing are the most common types of marketing that are redefining the business sector. Mobile marketing itself is a giant in the digital market — statistics show that four out of five consumers use mobile phones to shop and it’s also expected that mobile phone usage will overtake desktop Internet usage.

Here are a couple of dos and don’ts of mobile marketing:

The Dos of Mobile marketing

• Put yourself in the customers shoes

The most important thing to do is to put yourself in your customers’ shoes and try to think, feel and understand them and their needs. Understand what they really need and use the appropriate tools to cater to them.

Be sure of what you are providing and know whom you are targeting. Your marketing skills can either make or break your organization. Make it as relevant and attractive as possible lest you lose the interest of your customer.

• Make use of incentives

There are a whole lot of things you can do through a phone. Offer cool applications, mobile coupons, QR codes and gift vouchers and even conduct contests and campaigns. This gives customers a lot to be interested in and encourages their participate which, in turn, will help improve your brand image.

• Optimize your content

With a Smartphone within their reach where ever they go, consumers no longer wish to sit in front of a computer or laptop. You should keep the content easy-to-read so the site looks good and even on the smallest of mobile phone screens.

• Do allow the customers to give feedback

You should give customers the opportunity to provide feedback on the website. They should be able to contact you to clarify anything concerning your business and its products. It’s important to have an easy method of allowing your customers to communicate with you. On the other hand, don’t bury the feedback and comments. Go through them and make necessary changes in your marketing. It could transform your business completely.

• Keep all the information available easily

All the possible information that customers would want to know should be available to them easily. They won’t have the patience to search through the website. If they can’t find the information about your product or your contact information, they might turn to your competitor.

Don’ts of Mobile Marketing

• Don’t send a bulk message

Keep your messages to the point and customized to each individual to make them feel they are valued. Sending a personalized sort of message will make them feel more inclined to use your service or product.

• Don’t ‘twin’ your mobile site

You don’t need all the information to be copied from an online version to a mobile version. Keep it compatible, but to-the-point. Keep it simpler, easier to load and adaptable to mobiles. Too much buffering can put the customers off who don’t want to waste time on a website.

• Don’t wait for the customer’s call for change

Go through the entire site and test it a number of times before hitting publish. Editing and proofreading is part of running a professional website. Don’t wait for the customer’s feedbacks in order to make changes or check for corrections.

• Don’t make the content too lengthy

In general, customers don’t have too much time to read through a lot of details. Keep your content simple, catchy, attractive and to-the-point.

• Keep up-to-date with trends

Technologies and trends are forever changing. That which was great yesterday has become outdated today.  It’s important that you are updated about the changes and implement them in your marketing strategy.

Consider these major Dos and Don’ts when reviewing the policies and strategies of your business.


With writing being his cup of tea, John Giftah has taken to writing various articles that range from social media to self help and counseling. You can connect with him at