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Product VP Weil Leaving Twitter for Instagram: Reports

Kevin Weil Photo by Troy Holden for Twitter, Inc.

Kevin Weil, who left Twitter this week as part of the executive exodus, is apparently joining Facebook-owned Instagram.

A source told Bloomberg that the micro-blogging site’s former vice-president of product development will now be head of product at Instagram.

Weil will report directly to Instagram CEO Kevin Systrom, the source said.

Screen Shot 2016-01-27 at 10.01.12 AMRe/code is reporting that Instagram had actually been after Weil for months, so it is hard to say when he made the decision to leave Twitter. He made the official announcement about his departure on Sunday.

So far, none of the involved parties are willing to comment on the rumors.

Weil was not the only Twitter executive to resign. Engineering vice-president Alex Roetter and Twitter’s media chief Katie Stanton are also leaving the company.

Instagram has more than 400 million active monthly users. The mobile-only photo-sharing app continues to outpace Twitter, which has roughly 320 million monthly users.

Twitter’s user growth does not come even close to that being enjoyed by Instagram, which has had steady growth outside the U.S. Among the last 100 million users to join Instagram, more than half live in Europe and Asia. Countries with the highest growth rate are Brazil, Japan and Indonesia.

Instagram had 30 million users at the time of its purchase by Facebook in April 2012. By September of that year, that number had grown to 100 million. It had reached more than 200 million active users by March of 2014 and 300 million as of last December.

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Jennifer Cowan

Jennifer Cowan is the Managing Editor for SiteProNews.

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