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Facebook to Debut Reaction Buttons in ‘Next Few Weeks’

Credit: Matt Harnack / Facebook

Sometimes, Facebook’s like button just does not cut it. When a friend is grieving the loss of a loved one or someone posts their relationship has ended or their dog has run away — well, liking such posts just does not seem appropriate.

Not to worry, Facebook’s like button soon will not be your only option for responding to friends’ updates.

Chief product officer Chris Cox told Bloomberg the company’s solution — Reactions — would be coming to Facebook users in a matter of weeks.

Reactions“This was a feature that was right in the heart of the way you use Facebook, so it needed to be executed really well in order to not detract and clutter up the experience,” Cox said.

The social network began testing ‘Reactions’ — a set of six animated emoji — back in October. Reactions include animated hearts, laughing faces, happy faces, shocked faces, sad faces and angry faces. The yellow emojis bounce up and down and change expressions. For instance, the angry face turns red and the shocked faces appears to be saying ‘wow.’

A post in News Feed will now show a total of how many of each type of reaction it has generated.

That does not mean the like button will be given the boot, however. It will still be the primary response available to users.

Facebook CEO Mark Zuckerberg, according to the Bloomberg report, decided only the thumbs-up would be displayed under posts. To access the additional options, users simply press or click on it a little longer.

Cox told Bloomberg the test were favorable, but stressed the social network is always cautious when implementing change.

“We roll things out very carefully,” he said. “And that comes from a lot of lessons learned.”

About the author


Jennifer Cowan

Jennifer Cowan is the Managing Editor for SiteProNews.