For Instagram, longer is, apparently better.
It also, likely, means more money because the picture and video-sharing social media network has begun allowing advertisers to post 60 second advertisements, double the amount of time previously allowed. The longer commercials began airing Wednesday with T-Mobile and Warner Brothers the first companies to take advantage of the extension.
As reported by Venture Beat, the move comes shortly after video ads were initially introduced. Users first began seeing the video advertisements appear in September and have become a common site.
The Facebook-owned entity has provided a decent stream of income for its parent company with advertising on the platform being called one of “the most important mobile advertising platforms” by Facebook’s chief operating officer Sheryl Sandberg.
An unnamed Instagram spokesperson was quoted by Tech Crunch as noting, “We recognize that advertisers have a variety of creative resources and want to bring more choice to help them reach their business goals.”
The longer times, coincidentally, come into play just as the Super Bowl approaches.
However, while advertisers have now been given extended time to get their message across Instagram has not changed its policy for user videos as they remain at the 15 second maximum.