February 4, 2016
How can I improve my Alexa Ranking? That is the most asked question by every blogger.
Below I will share some tech tricks to help boost your Alexa Ranking which, in turn, will attract attention to your site from every corner of the world.
What is Alexa?
Alexa Rank is a single metric that provides a quick summary of a site’s performance (yours or your competitor’s) relative to all other sites on the Web. In simple words, the authority of your site on the Web is translated as your Alexa Rank.
It is important to note that since rank is a relative measure, your site’s rank is not only dependent on your own traffic, but also on changes to traffic on other sites.
How does Alexa get its data?
Alexa has a large traffic data panel consisting of millions of people all over the world. Based on the data from this sample, Alexa estimates the number of visitors to all sites on the Internet. It’s a complicated calculation that involves correcting for biases (male/ female) as well as identifying and discarding fake or spam traffic. Alexa data scientists are the best in the business and they make sure the data we present is free of noise and non-human data, so you can make the best decisions for your business.
How is the Alexa Rank calculated?
Every day, Alexa estimates the average daily visitors and page views to every site over the past three months. The site with the highest combination of visitors and page views over the past three months is ranked No. 1. The site with the least is ranked somewhere around 30 million. If no one in the measurement panel visited a site over the past three months there is no rank at all for that site.
Getting a more accurate Alexa rank
To get a more accurate Alexa Rank, you can certify your site’s metrics on Alexa. Sites with certified metrics have their metrics directly measured by Alexa instead of being estimated based on information from our data panel. Certifying your site’s metrics provides a more accurate rank, but not necessarily a better rank. There are several other benefits of Certified Site Metrics, but a more accurate Alexa Rank is just one of them.
How do you get a better Alexa rank?
There are several tactics that will help improve your Alexa Rank:
Produce Engaging, Original Content: Update your site frequently to provide real value to your audience. Content that strays from this motivation fails to build loyal audiences. When readers find resources valuable and informative, they interact with future content and share it among their networks (link building), introducing new visitors that potentially turn into customers. Quality content is also being rewarded by search engines like Google, which is taking steps to get better answers faster for the end user.
Get more related sites to link to your website: Otherwise known as inbound links, this tactic helps search engines clearly define your niche and also increases the trust and quality of your site. In other words, authoritative inbound links (from sites that are performing well) give your own site credibility. This tactic must be supported by producing engaging, original content, because why lead targeted visitors to your site if they don’t want to stay?
Internal links, on the other hand, are links that lead from one page or post on your site to another. These are beneficial because they guide visitors through your website (i.e. website navigation), keeping them engaged with relevant and related content. They also contribute to site links, which are the sub-links that appear in a search engine below your main page link. But again, creating top-notch content goes hand-in-hand with any internal linking strategy, so make sure the content you produce is relevant and of value to your visitors.
In all, both inbound and internal links help search engines understand the content of your site(s) and determine how valuable it is to visitors. But while an important part of your online strategy, you should use linking appropriately. Excessive linking can reduce the credibility or readability of your site and may be penalized by search engines.
Keywords: Find keywords that are driving traffic to your competitors and optimize your site for them, or buy PPC campaigns for those keywords. By doing a little keyword research you can understand what your audiences are searching for and how. In a way, keyword research is learning to speak your customers’ language in the context of their needs and desires.
Analyze the competition: Understand your competitors’ marketing strategy and learn what works. There are several reasons why analyzing your competition matters but, ultimately it puts your own site analytics into context, giving you a clearer understanding of what metrics are important, what strategies are working (for you and your competitors), and allows you to identify and anticipate industry trends. All of these angles help you to form your overall strategy and allow you to make more knowledgeable website/blog decisions that will positively affect your position in the market.
Follow SEO best practices on your website. SEO [search engine optimization] is a very important strategy that deserves a significant amount of your time and attention. But SEO is not just about improving the promotion and visibility of your website. It’s also about making your site better for your customers who use it to interface with your brand. Without a good user experience, you have little hope of keeping or converting your customers.
Finally, never stop learning. Happy blogging
Riyazmoin Shaik is a technology blogger, who is passionate about blogging, making money online and many other things. I write interesting articles on technology and my blogging experience as well.