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Instagram Pushing Update With Video Views

Instagram is gearing up to go toe-to-toe with YouTube and Vine.

Screen Shot 2016-02-12 at 12.26.44 AMVideos appearing on the Facebook-owned photo-sharing app will soon appear complete with a view counter so marketers can see how many people are watching their clips.

“Since launching video two years ago and introducing Hyperlapse and Boomerang, you’ve made video storytelling on Instagram take off,” reads a post on the Instagram blog. “Whether sitting front row at Fashion Week or spending a day on the beach, nothing brings moments to life like video. Adding view counts is the first of many ways you’ll see video on Instagram get better this year.”

The update means content creators will now see view counts underneath videos, replacing the number of ‘likes.’ Likes will not disappear, however. They will be visible simply by tapping ‘views.’

The change comes just one week after Instagram announced advertisers can now post 60-second advertisements, double the amount of time previously allowed. The longer commercials began airing Feb. 3 with T-Mobile and Warner Brothers the first companies to take advantage of the extension.

Earlier this week, meanwhile, the company announced the ability to easily switch multiple Instagram accounts.

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