February 17, 2016
Two-factor authentication is finally coming to Instagram.
The security feature, which has already been adopted by many technology and social media companies, has been a long time in coming for the popular Facebook-owned photo-sharing app.
Two-factor authentication makes it more difficult for hackers to access users’ accounts because it requires more than a password.
And, although two-factor authentication will not be the default, Tech Crunch is reporting users will be able to request a temporary code be texted to them which can then be input in addition to a user ID and password.
News of the change comes just a week after Instagram introduced an update to make switching between multiple accounts more streamlined and just days after the firm debuted a view counter so marketers can see how many people are watching their videos on the site. At the beginning of the month, the app announced advertisers can now post 60-second advertisements, double the amount of time previously allowed.
Instagram has more than 400 million users, including a number of high profile celebrities.
The mobile-only photo-sharing app, which continues to outpace Twitter on active monthly users, is getting quite aggressive in its bid to improve its service and, as a result, up its user base. It will be interesting to see if the changes do indeed result in more account sign-ups.
Jennifer Cowan is the Managing Editor for SiteProNews.