Even with a map, it’s anyone’s guess as to where BlackBerry’s going.
The beleaguered company was once considered a front-runner in smartphone technology, but recent years haven’t been kind to BlackBerry. Even last year’s Priv – the company’s first foray into an Android-powered device – couldn’t serve as a saving grace, though the phone has been positively received.
Earlier this month news broke of BlackBerry’s plans to lay off 200 employees at its sites in Florida and Ontario, Canada. The reasoning given for the cutbacks was the company’s stronger focus on software rather than devices.
A smart move, the refocus?
Website The Motley Fool sees the move as an interesting venture, and one investors need to keep a close eye on. The site’s recent report notes chief executive officer John Chen is investing in software “in a big way” pointing to bolt-on acquisitions of security-based software companies Good Technology and AtHoc.
BlackBerry’s always prided itself on security features and managed to elbow its way into the market based, strongly, on its security features. That’s still a large part of what it’s known for, but it looks like Chen’s now more interested in applying that knowledge to software.
“Investors should continue to watch BlackBerry’s moves in software and services closely, as that’s where the company is quickly transitioning toward,” the site notes.