March 7, 2016
There is a lot of talk about what SEO is about and what it is not about. As long as you own a website and it is on the World Wide Web, you need to know about search engine optimization (SEO). It can either build your website or break it. Just run a quick search on Google and check the contents on first results pages and then compare to pages must further back. You will note a great difference between the websites that are on these pages.
If your website is found on page one of the search engine results then you know you have a really good website. Landing on the first page of the SERPs is little more than a dream for many. If this is you, then read on for some tips on how to improve your site’s ranking.
What sets a good site apart?
The goal you should always have when building a website or a blog is to get traffic, and lots of it. There are websites that seem to have people from all corners of the planet visiting them. These sites have several things in common:
1. Relevant design
How is your site’s design? Some websites are improperly designed. You are probably wondering how a site’s design can be wrong. Your design must be relevant to your audience. If you have a financial blog, then the design of your site needs to reflect that. The colors, fonts and even the content on the sidebars say a lot about your site. Your visitors will judge the site based on all of these things. If you have been having issues with SEO then, probably, the design is wrong.
2. Excellent content
Content is compulsory. There is no way you can expect people to visit your site if there is nothing there to be seen. It is like going to a zoo to see the empty cages— pointless. You need regular content posts to your site — and all need to be of premium quality. Take a look at some of the websites that make it to page one of Google or Bing searches — they always have content that is relevant to the keywords of the search.
Another thing that you will note aside from the relevance to keywords is that content is not limited to articles only. Some sites are all about videos while others are constantly about podcasts with transcribed articles at the bottom. It is all about creating content that will interest your visitors. If you are able to create a variety of content including articles, webinars, videos, podcasts and search then you will be good to go.
Your content should be focused. In other words, the content should be aimed at a particular goal. The content must be focused toward certain keywords. However, you should avoid placing too much emphasis on the keywords to the point that you forget to educate/inform the visitors about something effectively.
3. Speedy loading
Over the past few years, Google, Bing and other search engines have been placing a lot of importance on the speed of a site. A website that takes an eternity to load is not going to rank highly on the search engines. Luckily, there are tools to test the speed of your site. Visitor don’t want to spend 10 seconds waiting for your site to load — if it doesn’t load within three seconds you are losing a lot of potential visitors. Test the speed of your site. The speed of the website is often a function of the website design. There are some design features that make a site slow down, so be prepared to revamp your site to gain speed.
4. Mobile responsiveness
Everyone is accessing the Internet through mobile devices: Smartphones and tablets. If you want your site to perform well on search engines, make sure that it is responsive to mobile devices. A mobile responsive site can be accessed by many more people than sites set up solely for desktops and laptops.
5. Good neighborhood
Birds of a feather flock together; goes the old adage. The sites that your website is linking to can affect your search engine optimization efforts grievously. If the majority of your links are from spam sites, then the search engines will treat your site like another spam site and it will be demoted. People are not using link building as much these days, but it is still a really good SEO practice. However, it should be exercised with caution. It is important to make sure you get in touch with experts in SEO if you want your site to reside in a good neighborhood of links.
There are so many things that you can do to improve your website. The above mentioned are just but a few of the most important elements. They are the characteristics common to all sites that are to be found on the first pages of a Google or Bing search. If you want to get your site to the top then the above tips are a good place to start.
Lalit Sharma is a SEO consultant who runs a SEO house called Ranking By SEO. He is specialized in link building and other SEO related activities. You can also find him on Twitter, Google+ and his personal blog.