March 16, 2016
Apple is opening up its mobile news app to all kinds of publishers as of this week and launching an ad campaign to help boost its popularity.
Apple News, which just launched last September, is facing fierce competition against Facebook and Google, both of which announced fresh apps for news last month. Facebook’s app, Instant Articles, will be open to all publishers, while Google’s app will feature articles from a long list of news outlets.
Currently, Apple’s news service partners with media companies such as Bloomberg, ESPN and the New York Times, and articles are curated to the user’s interests.
In order to keep readers from straying, the Cupertino, Calif.-based company is attempting to lure in smaller media companies and even bloggers to deliver content to its audience, with hopes that they’ll jump on board in exchange for exposure to Apple’s millions of dedicated iPhone owners.
As an added bonus, publishers will have access to data from the app to find out how their articles are performing, and Apple has promised ease of use for writers by providing new editing tools.
Not only is it trying to keep its current readers, but Apple also wants to attract new fans, and is launching an ad campaign to promote itself, according to a Re/code article.
The ads will appear in airports and on billboards in some of the largest cities in America, including Chicago, New York and San Francisco. It will also appear online.
This is the company’s first big push to sell Apple News, points out Re/code.
“Apple itself hasn’t leaned that hard into promoting Apple News – it didn’t push the service at all during its big fall product launch event last September – which seems pretty telling,” says the article. “But if you talk to Apple execs privately, they’ll argue that they really are interested in making it work – it’s just that they’re doing lots of other stuff, too.”
Apple plans to install its News app on all devices that run its newest iOS9 software.
Megan Abraham is a staff writer for SiteProNews.