Featured Google Search Engine Marketing (SEM) Search Engines

Is Google Launching a New Way to Search?

Go online right now and search the name of one of the presidential candidates. What do you see?

I’ll save you the trouble – you see a visually appealing new carousel display that allows you to scroll through the most recent news updates for the candidate in question. The new SERP layout is the result of a nice new feature Google debuted last month as a way for political candidates to respond to one another after debates and post stances on important issues like education and immigration.

While the new feature (which doesn’t yet have an official name) is still in the limited stages of a roll-out, it has the potential to change the front page of Google’s SERPs forever.

Big claim—but true!

Here’s what you need to know about this huge new change.

WHAT: What Do The New Changes Look Like?

If you were to go to Google right now and type in Hillary Clinton’s name, here’s what you’d see:

Hillary Clinton Screenshot

If you thought that the new display looks decidedly like Twitter’s “Moments” feature, you’re not wrong. Both features are designed to provide quick, up-to-the-minute updates on news, politics and world events, and both do it in a decidedly image- and information-rich format.

Twitter Moments Screenshot

WHO: Who Can Use The New Feature?

Currently, Google’s nameless feature is in the infancy of its roll out. As it stands now, it’s only available to select presidential candidates (At the time of this writing, Donald Trump and John Kasich aren’t using it, for example, while Ted Cruz and Bernie Sanders are) and some small businesses, like A Healthy Choice Spa.

While access to this feature is currently limited, Google is offering a waitlist on its website where interested businesses and individuals can sign up for access to the new search offering. Many experts expect that the feature will open up to more businesses and individuals in the future, which has the potential to change small business marketing in a big way.

HOW: How the Change Is Being Implemented (Google Explains) 

Google has published a sleek new landing page dedicated entirely to the new feature. On the page, the search engine giant calls the new feature “an experimental new podium” where users can “hear directly from the candidates they’re searching for…in real time.” The change will allow users to share text, videos, and images directly to the Google feed, where it will be more visible to Google users across the web.

WHERE: Where the Benefits of Google’s New SERP Feature Are

While the so-called “posts” feature is still in its infancy, it is clear this is a change that has the potential to offer a large variety of benefits for marketers. Here are some of the most exciting aspects of this new change:

Increased visibility for visuals

Thanks to the stripped-down format of the new feature, visuals are likely to perform exceedingly well within it. Visuals feature prominently in the new carousel-style feature and, when clicked, expand to a full-screen image. From there, users can click the social sharing icon and share the post directly to Twitter, Facebook, Google+ or an email.

Hillary Clinton Share Screenshot

Increased reach for brands

For years, it’s been a fight to earn a spot on the front page of Google. With the help of Google’s new feature, however, it’s likely to be easier for brands and small businesses to display content prominently to searchers without having to be proven SEO experts. This can help small businesses build a name for themselves and help individuals expand their brand.

Easy information delivery

Much like “Moments,” Google’s new feature is designed to offer a source of real-time information to Google users looking for answers. Because the feature is designed to place the most recent content first, it will be an easy place for Google users to locate timely information and the most recent updates on a topic or from a company.

Ideal platform for launching updates

Brands that want to launch beautiful, compelling product updates or sneak peaks will love the new Google feature. Thanks to its no-mess design, the feature displays important information prominently and allows interested users to navigate directly to a company or individual’s web page for more information.

While it remains to be seen exactly how marketers will utilize Google’s new feature, it’s obvious that the carousel design has a great deal to offer savvy brands and individuals.


Google never ceases to amaze and this new feature is one for the books. Elegant, simple, and clean, it enhances the experience of Google users and make it easier to find relevant information without jumping through the endless hoops of messy webpages and irrelevant content.

The overall effects of the new change will become apparent over the next several months but, for now, it’s something many marketers are anticipating eagerly.

About the author


Julia McCoy

Julia McCoy is a serial content marketer, entrepreneur, and bestselling author. She founded a multi-million dollar content agency, Express Writers, with nothing more than $75 at 19 years old. Today, her team has nearly 100 expert content creators on staff, and serves thousands of clients around the world. She's earned her way to the top 30 worldwide content marketers, and has a passion for sharing what she knows in her books and in her online course, The Content Strategy & Marketing Course. Julia also hosts The Write Podcast on iTunes.


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  • Hi friend 🙂

    Actually the Feature is cool and we can share the Information easily on social media platforms by using the feature.But I think this feature will make big Impact on SEO. To be frank, The design is similar to “twitter moments feature” as you mentioned.

  • Still get standard search results in the UK. IMHO not a great move anyway as it potentially allows too much SERPS manipulation by big brands who can afford this.

  • Well again I will mention this for all the consumers out there that are looking for products on the web or use the web for business. I know for some the web is just a play toy for FaceBook and such but some of us use the internet and depend on it. Google is not out to do anyone any favors you know. This post will be removed as soon as they see it. Watch? Because of Google you are paying more for everything and this will get worse. We have been selling on the web since 1998 almost as long as Google has been around. A couple years ago they eliminated free product input from and now they charge all businesses for all traffic and the real shocker is even if you pay them you do not get the right traffic so they are making us pay them a cut for your traffic and they do not even do anything so we all have to raise prices and not give our existing employees raises and we also did not hire those people we planned to because google is taking our money and also dropping our traffic. To spell this out for you well we get less traffic now even if we paid Google $200 a day (yes a day) than we did in 1998 via organic listing. They always have an excuse, you are using the wrong keywords, or bidding too low, or bidding on the wrong times but basicly they want us and all businesses to pay them huge amounts of money daily for doing nothing and it would be hard to make money when you pay 10 dollars for each person walking into your store and thats what Google is now. Everyone thinks Google is so good but there was no reason at all to eliminate free product input except the record profits they are now making. OK if you think that is good news then you must not mind higher prices for products bought on line because we have to pass the costs of Google on to the end user and that is you. We do not PPC as we could not offer the lowest price but if our traffic does not increase soon we too will close. We have been in business since 1998 and have over 20000 product pages published and they are all on page 33 or higher. When you search for low prices you do not get low prices you get the highest bidder for low prices not at all what you want.

  • Some people asked why do you take the time to try to inform people well in fact these posts are the only way to let customers know about our low prices and same day shipping. We could pay Google 1000 dollars a day and not get the traffic and sales that one of these truthful posts will provide. People would never find us on page 50 of google and we use to be on page one for all keywords but now I think Google is run be the Mafia or something. Even if you pay them you do not get service you just pay them and pay them. Google is getting rid of small business as only large business can pay what they want to play. Look at PPC costs the largest companies are paying $10000 to $50000 per month for PPC and you think they are giving you the best price?

  • There are lot of changes done in past. I think, Google is now working on AI algorithm for better search experience for users. Thanks for the information.