Pay Per Click SE Optimization Web Design Website Traffic

10 Tips to Optimize Your Landing Page for SEO & PPC

In the world of SEO, website design and usability are given great importance to attract and retain users. However, what matters even more than that is the design and usability of your landing page.

Good landing page designs can help lower bounce rates substantially and gain more sales because it is accurately said: the first impression is the last impression.

So, why not work hard on the first impression your business makes which, of course, is via the landing page.

Yes, we are going to talk about landing page optimization.

Well-designed and optimized landing pages result in successful ad campaigns and yield higher conversion rates. Be it for SEO or PPC, it is important to grab the attention of potential customers with great design and value.

Key insights on Landing Pages

1. Design

You don’t want your visitors to just learn about your product, you want to convince them to buy or sign-up.

Tempt visitors to stay and complete the desired conversion action. A simple design that effectively conveys your message is considered a good design.

“Customer is the king” and hence landing pages need to be designed with customers in mind. For example, if women make up a large portion of your customers, colours and text must be used accordingly.

2. Sign-up Form

Design, location and usability of the sign-up form are key parameters that determine success.

The human eye naturally follows an “F” shape when we view a page (top left to right, then down and left). Keeping an entry form on right side after communicating value to visitors will improve conversion rates.

Regular text provides information whereas web copywriting gets people to take action.

Key characteristics of great copy:

  • Communicates value
  • Clear
  • Credible
  • Jargon-free
  • Concise
  • Catchy Headlines

3. Images

Images convey much more than words. It’s important to grab attention of visitors and more importantly hold it.

• Use large images that strengthen your main message

• Show contrast

• Arouse emotion

• Include images of people

4. Call To Action

It’s a vital element of every newsletter and it’s responsible for driving most of the sales and clicks.

If your page is missing CTA, your click-thru rate and sales will suffer. Do not make any kind of commitment if you are not committed to stand by it. Provide an incentive for taking action like a free trial for a month, interesting tips or the ability to download a free version of a game or app.

Express your call to action with text (hyperlinked to a certain website) or an image (a button linking to website), to it:

  • Clear and concise
  • Concrete and specific (e.g. “register here” instead of “click here”)
  • Influential with trigger words (expressed by a command verb like “sign up”, “join”)
  • Easy to find in a contrasting colour, so it stands out against the background
  • Clickable
  • Design easy-to-tap touch screen buttons for precise navigation, with responsive design

5. Images are good, but video is better

It has been observed in many case studies that adding a product demo improves conversion considerably.

If your product is complicated, a video can simplify the process and solve queries of visitors which otherwise would have been left unanswered. You can present a lot of information in a 30-second video – the equivalent of half a page of text or more.

6. Add Testimonials

Your potential customers will always be curious about how using your product or service feels like. Add 2-3 testimonials of your happy customers in text or video format. Providing a reference will add credibility to your product.

7. Add Trust badge

A trust badge adds reliability to your website and customers can breathe a sigh of relief. Customers want to protect their transactions. They need assurances and security.

Highlight awards that you have won recently. If you guest blog on industry-reputed blogs, do mention them.

8. Introduce Live Chat

Visitors can enter live chat to have their queries resolved in real time. A live chat box, if placed strategically on a website, can significantly improve conversion rate.

9. Analyse results with A/B Testing

If your current landing page is not successful, redesign it. With A/B testing you can check different elements of your landing page and optimize your campaigns in no time.

10. Make it Shareable

Experiment and learn the optimal place for your social media buttons. Many websites place them on the left-hand side, but only you can test to see what works best.

Create stunning landing pages with these tips and gain valuable leads through SEO and PPC.

About the author

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Noel Chauhan

Noel Chauhan is a website consultant and digital technology professional working with small businesses. Offering a variety of business services like SEO services, website design & development, mobile apps development in India. He is committed to helping businesses succeed in an increasingly technological environment.

9 Comments

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  • Very good tips for landing page optimization and there are really actionable. Just one point want to add here. The fewer the form fields, the better will be the conversion. Thanks for sharing these tips.

  • Very good tips for landing page optimization and there are really actionable. Just one point want to add here. The fewer the form fields, the better will be the conversion. Thanks for sharing these tips.

  • Those were really killer ones!!! I agree with all the landing page optimization tips you have shared here and will definitely apply those on my website as well. But before landing on your page, i visited on another one for the same insights and i found that useful as well. Here is the article: 4 guidelines to optimize conversion rates on Landing Pages. I hope you can get some more points to make this post more useful for your users. Thanks and have a great day!!

  • Excellent tips to optimize landing pages. Some great points you mentioned. Sign up forms is very crucial in terms of getting user information. Long and complex sign up forms frustrate users and make them leave the website. Here social login is the best option. It allows users to sign-in by using their existing social media account. It not only saves time but also provides first-party data to the business.

  • I would say that content is the most important thing now as search engines are changing the strategies. A great thing is to have a few well-known websites/blogs link to you. Due to their trustworthiness and high traffic, you’ll get a good portion of visitors that would potentially come back if you keep your content interesting.